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Anthem Worldwide enters the German design market

Friday, August 28, 2009

Press release from the issuing company

International Branding and Design Agency Expands Presence in Europe

DES PLAINES, IL, -- Anthem Worldwide, a Schawk Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has opened an office in Düsseldorf, Germany as part of its European expansion plans.

David A. Schawk, president and chief executive officer of Schawk, said, "Germany has been selected to underpin the strategically important expansion of Anthem's design business in Europe. As the largest and strongest economy in Europe, Germany has great potential for Anthem's strategic and creative services. Our new Anthem office in Düsseldorf is consistent with Schawk's strategy to enhance the integrated global brand point management services that we provide to our clients."

Mr. Schawk continued, "Our global resources continue to help our clients expand their global reach while ensuring that their brands are expressed consistently in markets all over the world. These integrated strategic, creative and executional global resources are available to the future clientele of Anthem's Germany office."

Hans Muysson, Anthem group managing director for Europe, commented, "Through Anthem's global network, we are able to leverage strategic and design talent throughout the world to bring a leading branding and design product to the German market which will set a new standard of design excellence. I believe this will have strong appeal to the German marketplace and will enable Anthem to win new clients and brands."

Mr. Muysson added, "As part of Anthem's European business, our new office in Düsseldorf is part of a broader strategic growth initiative. We are committed to becoming the world's leading strategic design network with truly global capabilities that are fueled by design intelligence: a passion for discovery, a commitment to constructing business success, and the ability to transform ideas into actionable solutions. Our thinking applies to national and global brands as well as private label brands."

Anja Grunefeld, the newly appointed managing director of Anthem's new Düsseldorf office, commented: "My earlier experiences as a client with the Anthem offices in Holland and the U.K. triggered my interest to join since I see massive opportunities in the German market for the high caliber design capabilities that Anthem offers. To my opinion, the German design market can benefit from specialized and professional development of brand and packaging design, and with Anthem, I believe we can raise the bar in Germany... for both smaller and larger players."

Anthem Worldwide, a Schawk Strategic Design Company, with offices in 13 cities across six countries across four continents, has grown considerably over the past five years with acquisitions of established, award-winning design agencies in the U.S., Europe and Australia. The creation of Anthem's integrated global infrastructure has been in response to clients' needs to create more compelling and more consistent brand experiences at home, on the go, at the store and on the shelf in a world where consumers engage more and more with the brands they love in different parts of the world.

Anthem's new office is located at: Marienstrasse 18, 40210 Düsseldorf, Germany. Tel. # 49 16 32 93 2411

Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestle, Procter & Gamble, Revlon, Safeway and Unilever. With our network of world-class design professionals in 13 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com

 

 

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