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Avery Dennison and Hershey develop vehicle wrap

Thursday, August 20, 2009

Press release from the issuing company

(Painesville, OH) – Avery Dennison Graphics & Reflective Products Division North America announced today that it partnered with The Hershey Company to install a box truck wrap that helps promote awareness of the company as the truck makes its rounds.
The new vehicle wrap enables the box truck to advertise the company's products and increase its profile while making deliveries in Hershey, Pennsylvania, a popular travel destination, where the candy manufacturer is headquartered. New graphic designs are being created for additional truck wraps (that will be used on vehicles elsewhere in the country).
"The Hershey Company is very pleased with the success of this project," says Robert Wamsher, manager of printing services at The Hershey Company. "The truck wrap is an ideal way to promote our business and showcase the capabilities of our new Roland Soljet Pro III XJ 54" and in-house printing facility. We chose Avery Graphics vehicle wrap products MPI 1005 Easy Apply RS and DOL 1060 Gloss overlaminate because of their high quality, printability and ease of installation."
Molly Waters, Strategic Sales Support Manager, and Laurie Girton, Sales Representative, at Avery Dennison worked with Hershey's in-house printing facility to install the box truck wrap and trained several Hershey's employees on wrap installation techniques. The wrap was printed on Avery MPI 1005 Easy Apply RS with DOL 1060 Gloss overlaminate as part of a pilot project.
Avery MPI 1005 Easy Apply RS is a high-quality cast vinyl film that conforms to complex curves, rivets and corrugation – making it ideal for wrap projects. Avery Dennison Easy Apply RS technology allows wrap installers to adjust the vinyl and remove it without damaging the original paint. Avery DOL 1060 delivers a high gloss, paint-like finish and is covered by the Avery Graphics ICS Performance Guarantee/ICS Fleet Warranty.
More information on Avery Graphics products is available for sign shops, graphic designers and vehicle wrap installers from Avery Dennison distributor partners, by calling 800-282-8379 or visiting www.averygraphics.com.




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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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