Log In | Become a Member | Contact Us

Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

WorkflowOne Details Go-to-Market Strategy

Thursday, November 13, 2008

Press release from the issuing company

Dayton, Ohio, November 13, 2008 - Workflow Management, Inc., parent company of WorkflowOne, today  detailed the go-to-market strategy that it believes will accelerate its growth in business process outsourcing services for print and promotional marketing.

"We're building on the tremendous growth that WorkflowOne has experienced over the last three years as one of the nation's leading providers of managed print and promotional marketing services," said Greg C. Mosher, Chairman and CEO of Workflow Management, Inc. "This positioning clarifies for the market, the benefits of our Dual Network AdvantageTM – that is, the twin assets of best-in-class outsourcing services and internal manufacturing – which helps us deliver exceptional service, accelerated time-to-market, unequalled value and substantial savings for our clients."

WorkflowOne's Dual Network Advantage or WorkflowOneDNATM, is powered by the Helix Services NetworkTM and Helix Manufacturing NetworkTM. These two, fully integrated networks of services, sourcing and manufacturing capabilities are enabled by market-leading technology and a logistics infrastructure that ensures timely and efficient delivery. Using the proprietary WorkflowOneAccessTM portal, clients have a single point of entry into a system that untangles the complexities associated with print and promotional marketing procurement, logistics and supply chain management. Using the Helix Networks, WorkflowOneDNA will provide clients with more choice, better pricing, greater quality and higher savings.

"We connect with our clients through technology," Mosher added. "We are more than just a vendor; we're a strategic partner. It's like our DNA connects with our clients' DNA."

"To date, more than 800 enterprise clients, out of our several thousand clients, are aggregating their brand spend through the Helix Networks," said Scott Berry, Chief Sales and Marketing Officer. "Many are enjoying up to 15%-20% savings on their print and promotional products-related spend, as well as increasing their speed to market and internal efficiency, all of which benefits their bottom line."

The Helix Services Network is comprised of WorkflowOne's extensive intellectual capital, team of domain experts and the resources of more than 400 Certified Trade Partners and suppliers that WorkflowOne has pre-approved for production quality, delivery reliability and credit-worthiness. In addition to Certified Trade Partner Network, WorkflowOne has the industry reach, purchasing power and access to thousands of additional vendors to ensure that clients receive creative and cost-effective solutions that meet their needs. WorkflowOne also utilizes its own internal design, marketing services and sourcing specialists to produce and deliver products and services into the company's wholly owned and managed distribution system for delivery to its clients.

The Helix Manufacturing Network is made up of 21 wholly-owned production facilities across the U.S. that provide a wide array of printed products, including labels, digital print, envelopes, checks and other secure documents, jumbo rolls for statements and business forms. Clients using the Helix Manufacturing Network also enjoy the benefits of the company's full spectrum of post-production service offerings, ranging from inventory management to sophisticated managed print programs, supported by its owned network of distribution facilities. The resources of United Envelope, a Workflow company, are incorporated in the Helix Manufacturing Network.

Both networks are supported by WorkflowOneAccess, which provides complete transparency, accountability and visibility to give clients a greater degree of control and ultimate savings. WorkflowOneAccess is the service delivery backbone for print and promotional item sourcing, online proofing and procurement, inventory management, digital asset management and real-time reporting. It also supports personalized marketing campaigns and print-on-demand collateral creation 24/7, right from users' desktops.

WorkflowOne recently rolled out its revamped Internet site to reflect the new DNA/Helix strategy. Featuring numerous examples of client successes, it can be found at www.workflowone.com.




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved