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Strathmore.com Wins Shopping Standard of Excellence WebAward

Monday, November 10, 2008

Press release from the issuing company

Cohoes, NY (November 09, 2008) – Mohawk Fine Papers Inc. is proud to announce that Web Marketing Association has presented Strathmore.com with a 2008 WebAward for outstanding achievement in website development.

The WebAwards are judged using seven criteria:  Design, ease of use, copywriting, interactivity, use of technology, innovation, and content.  One juror member said of Strathmore.com, "I really like the look of this site.  Completely unexpected from a paper company.  Kudos on this.  The [Strathmore] letterhead contest is a great idea that is presented in a very pleasing way."

Strathmore.com, designed by Pentagram New York and developed by Avatar New York, is an easy-to -navigate, contemporary toolset for specifying writing papers.  Whether looking for a specific color, weight, finish or recycled fiber content, the simple navigation does the work of sorting all the available options.  With just a click of the mouse a complete list of coordinating papers appears making it easier and faster, to specify a complete identity system.  Once an identity is specified, the user can easily print our a complete paper list, and click to order samples, or click to email the spec sheet to client, printer, or merchant for follow up.

 "Corporate identity is the foundation of any company's communication.  Strathmore.com is a great way to explore the full depth of Strathmore's extensive product line while also exploring the possibilities of creating," says Laura Shore, Mohawk's Senior Vice President, Communications.




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