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Finch Paper Launches New Website

Thursday, November 06, 2008

Press release from the issuing company

GLENS FALLS, NY, November 5, 2008 -- Finch Paper has launched a redesigned website at www.finchpaper.com that's perfectly in sync with its state of the art products and business practices: clean, clear and easy-to-use.

The company's three lines of uncoated printing paper including the fast-growing Finch Digital portfolio, Finch Text & Cover, and Finch Opaque are front and center on the home page, with one-click navigation to full grade descriptions, an online stock guide, an ordering system for Finch Paper Samples, and a complete list of Finch Paper distributors.

Access to Finch Digital Portfolio & Resources

Visitors to www.finchpaper.com can quickly access information about high performance Finch uncoated digital papers, which are bright, smooth and clean running; and offer a crisp, substantial feel.  Users will find detailed info on:

- Finch Fine iD, a top performer for HP Indigo presses with a 3-star ranking, the highest rating from Rochester Institute of Technology.

- Finch Fine Digital, a best value paper that sets new standards in both environmental and budgetary needs, is FSC-certified and made with 10% post-consumer recycled fiber.

- Finch Color Copier paper, a responsible paper with remarkable high-quality results that is perfect for both office and commercial printing. It also features FSC certification and 10% post-consumer recycled fiber to meet today's corporate requirements.

www.Finchpaper.com visitors also find key resources such as:

- How to order trial packs

- How to Select an Uncoated Digital Paper

- Digital Stock Guide

- Digital Tech Guide

Also featured on the site is Finch's proud history of sustainable forestry practices and its landmark forest management partnership with The Nature Conservancy; a Finch Green Product Guide; and tips for selecting the best uncoated papers for traditional and digital printing.

"Whether you're a designer, printer, corporate marketer or one of our distributors, finchpaper.com delivers the information you're looking for without layers of links to tunnel through," said Anthony McDowell, vice president of sales and marketing. "It has always been easy to do business with Finch. Now our website is an extension of our service-focused approach."

To help meet the diverse information needs and design sensibilities of its various customer groups, Finch turned to Boston-based marketing firm Fort Franklin - whose client roster includes ESPN, Timberland and Burton -for the perfect blend of form and function.

"Our goal was to create a site that respects people's time by delivering the information they want efficiently and effectively, but still appeals to the most discriminating design sensibilities," said Fort Franklin founder and Creative Director Marc Gallucci. "We also wanted to inject the true personality of Finch into the site - smart, friendly, quality-conscious, honest and hardworking."




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