Leeds, West Yorkshire, United Kingdom; (August 18, 2008) -MetalFX Technology-a Ciba Corporation subsidiary-is the design and printing medium of choice for designers at ImagineFX, a UK magazine targeting science fiction and digital artists.  A recent ImagineFX issue featured front and back covers prepared using the MetalFX Technology process printed with MetalFX Silvercoat ink.    Each issue contains an eclectic mixture of in-depth workshops from the world's best artists, galleries and interviews, features, community news, software and hardware reviews, and the latest sci-fi and fantasy films and comics.  In the July 2008 issue, printed by Midway Colour Print, guest artists H. R. Giger and Syd Mead are featured for their illustration style.  According to the publisher, MetalFX was used to improve the impact of the publication on newsstands, and to increase potential sales.
 
Rob Carney, ImagineFX editor, commented, "What better way to showcase two of the world's leading sci-fi artists than by enriching their artwork using MetalFX inks. The production process was simple and the results absolutely stunning.  By integrating the MetalFX process into our covers, we have definitely created the wow-factor."  Paul Tysall, ImagineFX art editor added: "The huge creative potential provided by the MetalFX process provides more color, subtlety and control of metallic ink-perfect for our July covers.
 
MetalFX, a recent Ciba Corporation acquisition, is a universal process and spot metallic color system that allows millions of metallic colors to be printed, all by adding only the one base silver ink to the usual CMYK mix. Ciba Specialty brings more than 40 years of experience in color matching to the worldwide graphic arts, paints, plastics, fibers and ceramic industries.