New York, NY (August 4, 2008)-Magazine Publishers of America (MPA) has debuted three new public service advertisements (PSAs) as part of an industry-wide effort to increase magazine recycling by consumers, it was announced today by Nina Link, President and Chief Executive Officer, MPA.

The three new creative executions, available in full-page, half-page and digest formats, deliver the message that magazines can and should be recycled, and that helping the environment is everyone's responsibility. The ads direct consumers to www.earth911.org for information on how to recycle magazines in their specific geographical location. The tagline on all three ads is "Make It a Habit. Recycle."

"These new public service ads are yet another way for publishers to encourage their readers to take a more active role in environmental conservation through magazine recycling," said Ms. Link. "We urge all magazine publishers-MPA members and non-members alike-to run these PSAs for maximum impact."

Launched by MPA in 2007, the "Please Recycle This Magazine" campaign also encompasses two other PSA iterations and logos that reinforce the message that magazines are recyclable. The logos, created for publishers to prominently feature in every issue, are available in both English and Spanish.

The new PSAs and other elements of MPA's environmental public education program are available for download at www.magazine.org/pleaserecycle.