NEW YORK  July 28, 2008 ­- READY366, a brand innovation agency committed to creating better consumer experiences, today added a new creative talent to its team. Kurt Kretten brings a wealth of experience in branding and creative design, and his work is reflected in many of the worlds largest health, beauty, fashion, and food & beverage brands, such as  Clairol Herbal Essences, OLAY, Coca-Cola, Crown Royal, Bumble Bee Foods, Snapple, Tylenol, Wrangler Jeans, and Absolut. Krettens appointment is effective immediately.
 
READY366, was created in response to the changing consumer and brand landscape and the need for marketers to create more successful brand strategies and packaging innovations. The agencys fresh approach, innovative tools and unique team of talent specialize in uncovering actionable consumer insights and creating brands that are both iconic in todays marketplace, and sustainable in an evolving environment. READY366 clients have included McNeil Consumer Products, Hersheys, Unilever, Novartis, and Philips Lighting. To experience what makes READY366 different, go to www.ready366.com.  
 
President Susan Palombo / Quote
 
Kurts creative brilliance, branding acumen and enthusiasm for the business offers extraordinary value to our clients.  We are thrilled to have him join our team, notes Palombo.  As an award-winning talent, Kurt has worked with a wide range of media to deliver on the brands message from packaging to print to film and music. He manages to bring all of these disciplines together to help inspire his teams and brands to become commercial successes. His drive and creative impact will be an immediate bonus to our current and future projects.

Background: Kurt Kretten
 
Prior to READY366, Kurt was Creative Director at FutureBrand where he led major client design and brand innovation initiatives with Johnson & Johnson, Diageo, Intel and MasterCard.  Kurt had previously worked for several years at LPK establishing himself as a leader as he partnered with Proctor & Gamble on a number of major global initiatives and brands.  He has also worked at ColemanBrandworx, specializing in new product launches and branding with major clients such as Dial Corporation, Wrangler, and Johnson & Johnson.