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Featured:     European Coverage     Production Inkjet Analysis

Cromwell replaces two presses with two Océ JetStream Systems

Thursday, July 31, 2008

Press release from the issuing company

July 30, 2008 – Trumbull, CT– Océ, an international leader in digital document management and delivery, announced the first European customer for the Océ JetStream full color inkjet system. Slovakia-based Cromwell ordered two Océ JetStream 1500 systems following the recent drupa printing fair. The double Océ JetStream installation will replace two of the three offset presses Cromwell uses for producing preprinted mailing shells. The first system is already installed, with the second to follow in November.

Founded in 1991, Cromwell now employs over 60 and specializes in transaction printing for a client base of large corporations and medium-sized enterprises. Among the clients are two Slovakian mobile telecommunications providers that use customer invoices printed by Cromwell. The company also works for many banks and financial service providers, producing well over 10 million A4 pages per month.

"The two Océ JetStream systems will enable us to accelerate and increase the flexibility of our entire workflow," explained Cromwell Managing Director Dalibor Malek. "We are looking to complement our traditional transaction printing services by expanding the TransPromo business. This isn't possible with offset preprints, which is why we took the decision to divest part of our offset fleet and place greater emphasis in future on digital full-color printing. To help us on our way, we need powerful systems that can deliver high quality print images – which is exactly what the Océ JetStream can do for us."

Cromwell Managing Director Marian Netri expects a complete move to digital printing to deliver efficiency gains right along the print process chain, with more flexibility, time savings in prepress, and the opportunity to individualize the full-color elements of documents as well as the black and white sections. "This possibility in particular is generating huge interest among our customers," Netri said. "The Océ JetStream fulfills all our requirements, which is why, after studying the market, we decided to go with the Océ solution."

The enormous interest in TransPromo communications reaffirmed his conviction that this is a market for the future. "You have to be at the forefront of this development to keep customers coming back in the long term," said Malek.

"Besides its strategic motivation to aggressively enter the TransPromo market, Cromwell's decision to purchase the Océ JetStream system was also influenced by its positive prior experience with Océ printers. " We are confident that Océ will also assist us effectively as we complete our transition to digital full-color printing," said Malek. "Océ knows the ins and outs of the workflow, and this is crucial to us, particularly in the migration phase."




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