Increased demand for Superior's Biolocity Ink
Tuesday, March 03, 2009
Teterboro, NJ -- Superior Printing Ink, the largest supplier of commercial sheetfed inks in North America, has responded to unprecedented customer demand for greener printing with the market launch of Biolocity, an innovation in environmentally responsible sheetfed ink technology. Biolocity delivers superb lithographic performance, running efficiency, and print quality with extremely low levels of volatile organic compounds.
“Customers have told us that they want products with significant, quantifiable environmental benefits, but not at the expense of performance,” said Rich Czarnecki, Vice President, Technology. “Biolocity sets a new industry benchmark for green lithographic ink technology with formulations having 23% or more vegetable oil content and over 60% bio-derived, renewable raw material content. Biolocity also conforms to ISO 2846-1 color standards for printers who run to ISO 12647-2 and G7 specifications in the pressroom.”
Biolocity underwent an extended period of beta customer testing to validate on-press performance, with industry feedback being almost unanimously positive. “Our customers are finding that Biolocity offers a powerful combination of performance features which allow them to increase their production throughput and reduce waste,” said Steve Simpson, Senior Vice President and Chief Technical Officer. “Biolocity is being run successfully at 18,000 impressions per hour with no indication of misting or slinging. We also have accounts who have essentially eliminated the need to apply a waterbased coating, even with medium to heavy coverage. Other customers are finding that Biolocity allows them to cut printed sheets in as little as 10 minutes off-press, with subsequent bindery finishing possible in less than two hours.”
“The original customer value proposition was all about environmental responsibility,” said Jim La Rocca, Senior Vice President, Sales & Operations. “We now realize that lithographic performance and pressroom efficiency are the key drivers that will differentiate Biolocity from other environmentally responsible sheetfed inks available in the North American market.”