Markham, ON & St-Laurent, QC, April 18, 2007 – Bassett Direct, a leading provider of one-to-one direct marketing solutions, has installed a Xeikon 5000 digital color press. Bassett Direct has built a successful business model that focuses on providing exceptional customer service in printing and direct marketing services. The addition of a Xeikon 5000 digital color press will further strengthen their print production capabilities. According to Rich Bassett, Owner of Bassett Direct and a winner of numerous print industry awards, “Our greatest strength is our total commitment to customer service. Every project, regardless of size or scope, receives a dedicated team committed to customer care. Each member of that team is available 24X7 for the customer. Every member of our company is committed to providing this level of dedication to meet and exceed our customers’ needs.” “We also believe in using the right technology for the right solution. The addition of a Xeikon 5000 is a perfect example of this approach. It will enable us to further enhance our direct marketing offerings. In particular, the Xeikon 5000 will be used for producing unique, high quality, full-color digital direct mail solutions for our many clients,” concludes Mr. Bassett. With a speed of 130 A4 pages (8.27” X 11.69”) per minute and a duty cycle of 3 million pages per month, the Xeikon 5000 sets new standards in digital color printing, enabling customers to achieve higher production volumes and increased profits. It includes the X-800 Digital-Front-End and Xeikon’s new Form Adapted (FA) toner technology to deliver outstanding quality and cutting-edge workflow management tools. In addition, the Xeikon 5000 is extremely flexible: it handles paper stock from 40 gsm/27 lb text to 350 gsm/122 lb cover and runs the widest array of substrates in the market. Being web-fed, it has unmatched format flexibility running substrate widths up to 20” and unlimited image length. In addition, it is the only high volume digital color press that prints on both sides of the substrate simultaneously (One-Pass-DuplexTM Printing). “Bassett Direct is a highly respected direct marketing print solutions provider. Their decision to go with a Xeikon 5000 substantiates the capabilities of our technology. We are happy to be a part of their continued success,” says Robert Mayerson, VP-Digital Sales, Punch Graphix Canada.