Rockford, IL – On Wednesday, MJ Anderson, VP of Creative Services at Trekk Cross-Media will speak at the 2009 PIA/GATF Presidents Conference in Orlando, Florida. Called "New Directions, Bolder Thinking," the conference offers printing industry top management the opportunity to reevaluate best practices and prioritize new strategies for profitable growth.

In Anderson's breakout session, "Campaigns that Leverage Print, Web, Interactive, Mobile, and Video" attendees will get solid advice on developing, deploying, and measuring highly targeted, ROI-driven communications. They'll also get a behind-the-scenes look at recent one-to-one campaigns that span, print, email, Web, and mobile, as well as some examples of cutting-edge video and interactive applications.

Anderson will also provide a 30-minute session on cross-media marketing as part of the conference's unique Consultants On-Call that allows attendees to schedule a private, complimentary consultation with experts. Anderson speaks often about what it takes to develop highly targeted, ROI-driven communications. His expertise in combining marketing know-how with digital technologies has made him a sought-after speaker at conferences around the country.