Irvine, California -- MindFireInc, the leading provider of on-demand marketing intelligence and sales automation software, today announced the integration of MindFireInc's LookWho'sClicking software with Hewlett-Packard's SmartStream Designer. This product partnership will provide benefits to users of both solutions by facilitating the workflow between HP's variable data composition and digital printing capabilities, and MindFireInc's personalization technology for ROI-driven campaign management and execution.

With this integration, users of HP SmartStream Designer can create variable data documents from within Adobe InDesign and add personalized URLs via a simple plug-in developed by MindFireInc. A middleware executable, called the Personalized URL Generator, generates EPS files that contain personalized URLs, which promote a "call-to-action" response from the target prospect. Therefore, users of both applications don't have to leave the HP SmartStream workflow environment in order to tap into the powerful tracking and measurement that is increasingly being demanded by corporate marketers.

"HP sees a strong market opportunity to better serve the graphic arts community in providing added impact to the marketing campaigns they design. With the introduction of HP SmartStream Designer, it is important for us to partner with other best-of-breed solution providers to create the best possible client experience", said Alon Bar-Shany, GM, Indigo Division, HP. "Our integration  with MindFireInc's LookWho'sClicking product marries the requirements of our clients to be creative, and at the same time, be able to demonstrate an ROI in what they do with variable data printing".

This joint initiative is another milestone in the partnership between MindFireInc and HP. MindFireInc is a founding Platinum Partner of HP's User Group, Digital Solutions Cooperative (DSCOOP), which will host its 2009 Conference on Feb 19-21 in Orlando Florida. At this year's show, attendees will be able to view a demo of the integration at the MindFireInc showcase and receive a special promotional offer to download a free version of the software. A copy of the HP SmartStream Designerplug-in for existing HP Indigo customers is available on My Hp Indigo and LookWho'sClicking and can be downloaded from http://Designer.GotPurls.com.

"Over the years, MindFireInc has developed a close working relationship with HP", said Moe Farsheed, CEO, MindFireInc. "We are excited by the SmartStream integration and the doors of opportunity that it opens for both organizations. Now, thousands of HP Indigo customers throughout the world can more easily tap into the power of lead tracking and conversion following their customers' variable data marketing campaigns".

Arie Abecassis, President, MindFireInc added: "This is a logical linkage between two applications that complement each other quite well. Since many of our clients today use HP digital presses, our expectation is that this will yield immediate benefits for our joint customers, today and in the future. In the end, we are most interested in simplifying the workflow of our customers and making them more productive."