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WhatTheyThink Delivers Print In The Mix Research On Print Effectiveness

Friday, October 24, 2008

Press release from the issuing company

WASHINGTON DC, (October 23, 2008)  –The Print Council  and WhatTheyThink.com , have joined forces to deliver the research on print effectiveness from Print in the Mix to WTT's wide audience of print providers, manufacturers, and marketing professionals.  Links to the most current research on Print in the Mix-both the concise Fast Facts and in-depth Research Summaries-are now presented on WhatTheyThink.com.

Print in the Mix is a web-based clearinghouse of information and research on the effectiveness of print in advertising and marketing, funded by The Print Council (http://www.theprintcouncil.org), an alliance of print industry leaders dedicated to promoting the greater use of print media. Published by the Rochester Institute of Technology's Printing Industry Center and supported by six other universities around the country, Print in the Mix (http://printinthemix.rit.edu/) houses a collection of statistical research from a wide-range of credible sources on all areas of print,  including direct mail, magazines, custom publishing and newspapers.  The research documents print's effectiveness in generating return on investment and other business results, when used alone and in campaigns with other media.

According to Gina Testa, Vice President, Channels & Business Development of Xerox Corporation and chair of The Print Council Marketing Committee, "Independent, research presented on Print in the Mix shows that print is critical to effective marketing programs and multi-media campaigns.  By distributing Print in the Mix research through WhatTheyThink, we'll provide greater access to this research, which can help print providers to better communicate the value of print to their marketing customers."

"Print in the Mix is a great resource for the printing industry," said Randy Davidson, President and CEO of WhatTheyThink. "WhatTheyThink is happy to partner with Print in the Mix to help promote the value and effectiveness of print in the marketing mix."




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