ROCHESTER, N.Y., May 19—Kevin Joyce, Chief Marketing Officer of Kodak’s Graphic Communications Group, will present a keynote address on marketing’s unique role in the end to end evolution, development and execution of business ideas at The CMO Club’s national summit.

Joyce’s presentation, “Influencing Business Wide Change for the CMO Position,” explores marketing’s vital role as the only function that extends through the lifecycle of products and services, from first idea to customer use and satisfaction.

“CMOs have unprecedented opportunities to drive change, growth and success through the business of marketing,” said Joyce. “Marketing serves as the catalyst that connects an organization’s wide range of internal and external stakeholders, every step of the way, in the development and delivery of solutions that meet customer needs.”

Pete Krainik, Founder of The CMO Club, noted, “The CMO Club’s DNA is driven by CMOs who feel passionate about networking, sharing ideas and helping each other be better CMOs. Kevin’s insights will be of significant value not only to the CMOs in attendance but to the 1,200-plus CMOs in the club who will participate during the event via live updates.”

The first national summit presented by The CMO Club brings together more than 60 CMOs from a variety of industries to share strategic and tactical approaches. The event takes place, May 20-21 at The Lighthouse Conference Center in New York City.

The CMO Club’s mission is to provide an environment of networking, insight, openness, and contribution that enables its members to help each other become better CMOs. For more information, go to www.thecmoclub.com.