PALO ALTO, Calif., July 1, 2008 - HP today announced that Standard Press has installed a six-color HP Indigo press 5500 to offer digital print production capabilities for the first time in the company's 76-year history. With the HP Indigo press 5500's enhanced productivity, state-of-the-art color management and wide range of substrates, Standard Press can now affordably produce short-run and high volume jobs for a variety of applications – from traditional direct mail, books and manuals to printing on plastic and vinyl substrates – expanding its capabilities beyond conventional printing.  

Standard's senior management chose the HP Indigo press 5500 over competing models because of the true look and feel of offset available with HP Indigo technology and liquid HP ElectroInks. Standard Press added the HP Indigo press 5500 to its facility earlier this year and began working on digital projects on the first day, immediately after installation.

"The industry-leading features of HP Indigo solutions helps customers like Standard make the move into digital with confidence," said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Organization, HP. "The HP Indigo press 5500 is our best-selling digital press, and commercial printers in particular have discovered that it can create a significant opportunity to achieve profitable growth."

An instant opportunity for new business with existing customers

The new press allows Standard to provide a high quality, cost-effective solution for short run digital print production, including the ability to run Pantone-licensed spot colors in the press' fifth and sixth units.

"The HP Indigo press 5500 has met and exceeded all of our expectations," said Andy Shulman, president, Standard Press. "We've already seen increased customer activity as a result of having this new product offering. Our customers love having the ability to go to a single source, not only for their conventional offset printing needs, but for short-run printing that has the same quality as offset."

The HP Indigo press 5500 helps increase utilization and reduce operating costs to offer high productivity and profit potential for print shop owners. The press supports an expanded range of economical, off-the-shelf media including leading brand standard offset uncoated papers. It also prints on all media within specifications at press-rated speeds and uses new, high-definition dot placement technology for resolutions of up to 1,200 dots per inch.  

For spot color changes on the optional 5th, 6th and 7th color stations, an on-press, fast ink replacement feature enables near-zero downtime. HP DreamColor Technologies on the 5500 press model provide greater consistency and more accurate color matching.

Standard Press, a third-generation, full-service, commercial printing firm, is one of Atlanta's oldest family-owned printing companies and serves the marketing communications needs of a diverse client base, including numerous Atlanta-based, Fortune 500 companies and top marketing and advertising agencies. More information about Standard Press is available at: http://www.stpress.com.