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Humaneyes Technologies To Introduce Range Of Innovative 3D Lenticular Technologies To The European Market At Fespa 2007

Friday, May 11, 2007

Press release from the issuing company

May 10, 2007 -- HumanEyes Technologies will be introducing a full range of innovative 3D lenticular technologies, including its flagship products, PrintPro 2.0 and Creative3D, to the European market at FESPA 2007 (stand J331, Hall 25). PrintPro 2.0 for printers and Creative3D for the design community both include HumanEyes’s revolutionary new 2D to 3D conversion technology and unique Timeline workflow for the creation of animation effects, providing printers and designers with market-leading lenticular tools for efficient, predictable and cost-effective 3D design and printing. Following the excellent response to the US release of PrintPro 2.0 in autumn 2006 and Creative3D in March this year, HumanEyes is now looking to build awareness and sales of its products in Europe. To support this, HumanEyes increased its European sales infrastructure and is looking to Fespa 2007 to help expand its European distributor network to meet this rapidly growing demand. Says Duby Hodd, CEO, HumanEyes Technologies: “HumanEyes’s software has been specifically designed to offer easy-to-use and cost-effective lenticular 3D design & production tools for both the creative and professional printing communities. In a highly competitive market, companies need to consistently source new services to increase traction with customers and demonstrate a determination to be at the forefront of innovation. We believe lenticular technology will become a key factor in the future success of a range of marketing campaigns as it offers a very strong point of differentiation to current forms of advertising. When used as part of a cross-media marketing campaign, lenticular applications help encourage products to stand out against competitors in a crowded advertising landscape, making an instant impact with the consumer. All of this is critical to ensuring any marketing campaign can achieve it aims.” As a leader in this exciting field, HumanEyes has worked hard to develop a range of solutions for both the creative design and print production sectors enabling them to take advantage of 3D and lenticular printing technology for an extensive range of applications including back-lit posters, signs, innovative POP displays and billboards. Lenticular 3D technology offers designers and printers a real opportunity to incorporate new, unique, added-value services in their portfolio. Hodd says the lenticular market is currently in a key growth phase as more companies right in the supply chain - from advertising agencies to designers and printers - recognize the real power of the lenticular 3D offering. Continues Hodd: “I believe HumanEyes Technologies sits at the forefront of this change, providing a full range of solutions to attend to the needs of each link in the supply chain and streamline the lenticular creation and production process. “The first half of 2007 has proved to be an excellent one for HumanEyes, with tremendous success for both PrintPro 2.0 and Creative3D solutions in the US and Asian markets, and new partnerships and products coming on-stream. We are looking forward to FESPA 2007 as the next milestone in our growth in Europe, so we can continue to build recognition of HumanEyes as the market leader in this innovative field,” Hodd concludes.




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