FUJIFILM Dimatix Unit Decorates Chocolate Digitally for PACK EXPO Attendees
Monday, October 15, 2007
Las Vegas; October 12, 2007 - Marketers and packaging pros looking for product innovations at PACK EXPO Las Vegas next week will find some of the sweetest ideas in Booth S-5046. That's where Dimatix Technology Integration (DTI), a business unit of FUJIFILM Dimatix, Inc., will showcase its breakthrough technique of decorating chocolate and other foods digitally.
It's also where attendees will discover how DTI can apply advanced non-impact imaging technologies to set up a complementary, real-time package printing operation that converges at the point of production.
DTI's new technique employs the latest digital jetting technology to decorate dark or light nonporous foods with FDA and kosher certified white text, graphics and geometric patterns. The new process, which was unveiled at the 2007 IFT Food Expo, can decorate even oily food at various temperatures and consistencies, making it particularly suited to decorating freshly-made chocolates and other confections with digital possibility and precision as they speed along the production line.
Here at PACK EXPO Las Vegas, October 15-17, 2007 in the Las Vegas Convention Center, DTI will demonstrate how its FDA-compliant Merlin food decoration system and Tapestry FDA and kosher certified coatings can decorate non-porous foods such as dark-colored chocolates as well as a broad range of porous foods from cookies and crackers to dairy products.
The digital decorations can enhance products' visual appeal - without affecting shape, flavor or shelf life - to stimulate retail sales, enhance corporate branding or support marketing initiatives from test marketing to promotional tie-ins.