Direct Group Appoints West Coast Direct Marketing Sales Leader
Thursday, October 04, 2007
Pennington, N.J. -- October 3, 2007 -- Direct Group, a fully integrated direct marketing solutions provider, announced today that leading direct marketing sales executive Jerry Snyder has been appointed Senior Vice President, Southwest Regional Operations. He will report to Alon Stephens, Direct Group President, Southwest Regional Operations.
The appointment comes as Direct Group looks to grow its presence in the Southwest and on the West Coast. Snyder will continue residing in Orange County, Calif., and will work closely with the staff at a recently opened Direct Group office in the Dallas/Fort Worth Metroplex, as well as with the company's California sales team. He will play a significant role in helping to expand Direct Group capabilities and client relationships across the region.
Snyder joins Direct Group with 23 years of experience in direct marketing sales and management. Well known for his client-centric, results-focused approach to building business, Snyder is one of the top-ranked direct marketing sales producers in the country, having generated annual sales of almost $40 million.
"Jerry brings tremendous energy, enthusiasm and talent to Direct Group," said Stephens. "He has a unique, data-driven approach that results in true partnerships with clients, focused on delivering robust ROI to direct marketing campaigns."
Prior to joining Direct Group, Snyder was most recently a sales executive with North American Communications, and, prior to that, he was vice president of sales for Webtrend. He also held sales manager positions with Diversified Mailing and American Mail-Well Envelope.
"Direct Group is a dynamic, forward-thinking company, and I am pleased to have the opportunity to help it grow and expand," said Snyder. "I am excited to collaborate with such a highly talented team to develop response-driven solutions that closely match marketplace needs in the region."
Direct Group's expansion into the Southwest and the West Coast represents the latest in a series of client-focused growth strategies the company has implemented over the last year. These include the introduction of product
lines such as Postal Optimizer and ReadSmart, and the acquisitions of HintonHill -- a leading direct marketing management and consulting company -- and database management company EMSi. All of these moves have helped Direct Group create an integrated solutions model that employs highly targeted behavioral data, sophisticated analytical decision models and just-in-time delivery to create more personalized, effective, response-driven marketing.
Snyder earned his bachelor of science in marketing from Cal State and an MBA in marketing from Claremont Graduate University, where he studied under the renowned economist and management guru Peter Drucker. Snyder spent his childhood in Addis Ababa, Ethiopia, where his father worked for the U.S. Embassy.