PALO ALTO, CALIFORNIA -- October 2, 2007 -- PaperSpecs today announced a three-part webinar series dedicated to better understanding paper. The webinar series will start with the basics of uncoated papers on October 16th at 2:00 pm EST/11:00 am PST and will feature Print Buyer International founder Margie Dana as a guest moderator. Sponsored by NEENAH PAPER, the free webinar will explain how today's designers and print buyers can make more informed paper choices by better understanding how paper affects the printing process. In the first webinar on uncoated papers, participants will be introduced to:
- How uncoated paper is made (abridged);
- Uncoated paper finishes and how they can enhance a piece;
- The need for acid free paper;
- How much opacity is needed;
- What determines a paper's basis weight and why a designer should care;
- What is GSM and why bother with it;
- What is the difference between a watermark and a digital watermark;
- Tips for printing successfully on uncoated papers.
The first webinar, held on October 16th, will be followed by two additional supporting webinars ("Paper 102: Coated Papers" and "Paper 103: Specialty papers") which will follow in the coming months. To attend this first free webinar, go to: http://www.paperspecs.com/webinar/101.htm. 
Paper: The 3rd Dimension
Notes PaperSpecs president Sabine Lenz, "Many novices are quick to overlook the importance of paper to the printed project. Yet in design circles, paper is known as the 'third dimension.' We work with paper every day, but do we really understand how to best use it? Accordingly, we've devised a 3-part webinar series that will help every designer and print buyer who specifies paper to better understand this critical element."
Guest Speaker Margie Dana
Supporting each webinar will be recognized print buying authority Margie Dana. Margie, a former print buyer, is the founder of Print Buyers International, LLC, an international organization that's dedicated to serving buyers worldwide through online education and event production. She writes her popular e-column, Margie's Print Tips, to build bridges between the printing industry and its customers. Today this weekly email is read worldwide by thousands of subscribers in 25 countries. Margie's Print Tips has been the staple of print professionals worldwide since 1999.She is also the also founder of Boston Print Buyers and Print Buyers International. Their conference is scheduled for November 2007 in Westford, MA.
In addition to authoring dozens of articles about the business of printing, Margie has published her first book. "Put It on Paper! Every Person's Guide to the Printing Industry," is available via www.bostonprintbuyers.com in both hard copy and as an e-book. It is an edited compilation of 60 of her Print Tips and is ideal for those new to the printing industry. Contact Margie Dana for more information at [email protected]. To subscribe to Margie's Print Tips, please visit www.bostonprintbuyers.com.