Rochester, NY, October 26, 2008 -   Rochester Software Associates, Inc. (RSA) announced its WebCRD web-to-print solution has been designated as "Optimized for FreeFlow" by Xerox Corporation. RSA's software has earned this prestigious Xerox Business Partner distinction by tightly integrating its WebCRD solution with Xerox FreeFlow Digital Workflow Collection.  Xerox's FreeFlow Digital Workflow Collection operates as the "central point of control" in a digital print shop environment by automating printing and administrative operations.
 
WebCRD is RSA's award winning web submission and print production workflow software used by hundreds of corporations, universities, government, financial and medical organizations. WebCRD was recognized by InfoTrends and On Demand as the Best of Show in the Web-to-Print category this year for the second consecutive year.
 
WebCRD leverages the Xerox FreeFlow SDK architecture by:
- Integrating with Xerox FreeFlow Process Manager  to automate workflows and improve customer productivity
- Integrating with Xerox FreeFlow Process Manager,  to automate printing of RDO files via RSA's WebCRD
- Creating Xerox Printing Instruction Format (XPIF) Job Tickets, for automated print and finishing functionality.
 
Xerox customers can now maximize their investment in Xerox's FreeFlow and RSA's WebCRD to automate workflows, increase print center productivity and improve customer satisfaction. WebCRD, Optimized for FreeFlow, will be featured in the Xerox booth 1219 at Graph Expo 2008, October 26-29 in Chicago, IL.