HP Graphic Arts Capture Program Working with Leading Associations To Advance the Digital Printing Industry
Tuesday, October 02, 2007
PALO ALTO, Calif., October 1, 2007 -- HP today announced an expansion of its HP Graphic Arts Capture Business Success Program to include collaboration and joint activities with Printing Industries of America/the Graphic Arts Technical Foundation (PIA/GATF) and the National Association for Printing Leadership (NAPL). Through a new plan of action addressing two of the U.S. graphic arts industry's major membership organizations for print service providers (PSPs), HP will provide customers with an even greater range of tools, training and programs to create their digital difference and capture business success.
"HP places high priority on its customer success commitment to provide the very best of what is available in business development," said Francis McMahon, director of marketing, U.S. Graphic Arts Organization, HP. "We have learned through our successes with the Digital Solutions Cooperative how collaboration creates a very special community for businesses to thrive in. We are pleased to be extending that spirit of collaboration to two very worthwhile and respected national graphic arts associations."
With this expansion in its association relationships, the HP Graphic Arts team is continuing to assist in the development an even stronger digital printing presence within both associations to fully reflect the contributions and advancements digital solutions provide to the industry. Through this approach, HP customers benefit from a holistic approach to business development, with important services offered by HP, communities such as the Digital Solutions Cooperative users' group, and the extensive industry knowledge that both PIA/GATF and NAPL share with their respective members.
The expanded association activities will be announced throughout the year, and build on successful HP sponsorships with PIA/GATF and NAPL. Currently, HP sponsors more than a dozen PIA/GATF activities, including its Digital Printing Council; Presidents' Conference; Personalization Conference; Management Portfolio magazine; and the Premier Print Awards program. HP's activities with NAPL include sponsorships of its Digital Smart Factory Conference; Bindery, Finishing & Mailing Operations Conference; Critical Trends Breakfast; Top Management Conference; and Owners Conference.
"We are very pleased to be moving forward with HP for exciting new partnership opportunities," stated PIA/GATF President and CEO Michael Makin. "We have strategically looked at our organization and HP to see where we could create mutually beneficial services. We feel this new relationship will benefit PIA/GATF members as well as Digital Solutions Cooperative members."
"We're pleased and proud of our partnership with HP," said Joseph P. Truncale, NAPL president and chief executive officer. "We share a common vision for our progressive, emerging industry."