WARMINSTER, Pa. September 24, 2007 -- Transcontinental Direct, one of the nation's leading direct marketing service providers, has added digital printing capabilities to support and complement its direct mail and extensive one-to-one fulfillment services.
"The ability to offer highly personalized, print-on-demand capabilities is imperative in today's fast-paced marketplace, especially for the pharmaceutical, insurance, financial services, travel and entertainment industries," said Rob Young, President, Transcontinental Direct. "We can now deliver highly personalized, short-run, full-color printing within tighter production windows."
The Xerox iGen3 Digital Press Production technology deployed by Transcontinental Direct features automatic make-ready and collation, the ability to mix stocks within a run and combine color with black-and-white, as well as built-in intelligence to maintain color fidelity and registration. It also accommodates variable information printing, using customer data to drive variable text, images and graphics in direct mail and fulfillment materials. This enables Transcontinental Direct to support high-value marketing programs to increase customer loyalty and response rates.
For more information, email [email protected] or visit www.transcontinentaldirect.com.