Xerox Develops New Resource for Commercial Printers to Quickly Build a Successful Digital Business
Monday, September 10, 2007
Press release from the issuing companyDigital Print Shop in a Box makes it easier to start a digital business, generate revenue
ROCHESTER, N.Y., Aug. 27, 2007 - Commercial printers can start and quickly build a successful, revenue-generating digital printing business by using a comprehensive set of tools and services now available from Xerox Corporation. The Xerox Digital Print Shop in a Box, provided at no charge to customers, is an easy-to-use, interactive CD and Web-based collection that provides step-by-step guides, business resources, application software and associated services to get commercial printers up and running quickly.
Xerox believes there is a huge opportunity for printers to provide digital printing and services. According to the Printing Industries of America/Graphic Arts Technical Foundation's (PIA/GATF) 2006 Print Atlas, about 77 percent of the 23,500 commercial printers in the United States have not yet made the move to digital printing.
"This is a single resource that removes the barriers identified by customers to enter the digital print market," said Quincy Allen, president, Xerox Production Systems Group. "It opens the door to new opportunities for commercial printers to complement their offset businesses and capture everything from simple short-run, on-demand digital jobs to more complex and lucrative one-to-one marketing pieces and Web-to-print collaterals. Digital Print Shop in a Box is another valuable tool to help our customers succeed in The New Business of Printing."
Xerox's Digital Print Shop in a Box complements the company's ProfitAccelerator Digital Business Resources collection, the industry's most comprehensive set of business development resources. The offering includes two guides that take a printer through the first months of operating a digital business. The sales and marketing guide is a simple start-up plan that addresses how to train a sales staff for developing a consultative sale that helps build revenue for both offset and digital applications. The operations guide walks a commercial printer through the initial implementation of a unified offset and digital environment. It also pulls together tips that address pricing and personnel, and how to choose the right Xerox FreeFlow Digital Workflow Collection tools.
The guides direct users through best-practice resources on the CD and the Web from Xerox and leading industry partners. Because Xerox has packaged these resources into one robust collection, print providers can avoid browsing through dozens of materials to decide which to use.
"According to the NAPL State of the Industry Report, printers who increasingly compete on price alone are experiencing eroding profits," said Howard Fenton, NAPL senior consultant, digital technologies and production. "NAPL's State of the Industry research also shows an increasing interest among printers in complementing offset printing with digital printing and services, but respondents report they need help establishing a digital business."
Xerox's Digital Print Shop in a Box resources include:
- A feature offering from XMPie, Inc. called MakeMagic! that allows printers to develop complete one-to-one, self-promotional direct marketing campaigns at no cost using a Web portal or XMPie software solutions. The Web site contains templates, software trial downloads, demos and case studies.
- An easy-to-install Web-to-print solution from NowDocs called NowPrint ASAP. This is a subscription service for print providers who want to offer digital print order submission, catalogs and personalization with a start-up cost of less than $200. The user interface is simple and a printer can do the initial set-up in about 15 minutes.
- Industry guides from Xerox and PIA/GATF for opening new markets.
- Select Xerox FreeFlow workflow software offerings.
- Digital printing tips and resources for the graphic communications industry from RedHotDigital, a Xerox Web site.
- Resources and toolkits designed specifically for commercial printers from Adobe Systems Incorporated and Pantone, Inc.
The success of Steele Creek Printing and Design, Inc., Pineville, N.C., reflects the positive impact of digital printing. Steele Creek entered the market in 2005 when it acquired a Xerox DocuColor 240 Digital Color Printer/Copier. The small commercial print company has experienced 100 percent growth each of the last two years, which Owner Charles Wilkerson attributes largely to digital printing.
"This is a whole different market for our company," said Wilkerson, who in May 2007 added a second digital system, the Xerox DocuColor 5000 Digital Press. "It's often overwhelming to see how much is available to develop a digital business. At the last Xerox workshop I went to the speaker said, 'Pick one or two, no more than three things to go back and work on.' It would have been much easier for our company to enter digital if there had been one comprehensive 'how to' kit like this available."
Pricing and availability
Xerox's Digital Print Shop in a Box will be available at no cost to new and existing Xerox printing customers in North America beginning in October, with global distribution planned for 2008. It will be showcased in Xerox booth No. 1219 at Graph Expo, North America's largest printing show, Sept. 9 - 12 in Chicago, and is available through Xerox sales representatives.
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