LAWRENCE, Mass. -- September 5, 2007 -- Touchpoint Communications Group, the leader in customizable, area exclusive print and email marketing programs that help grow sales and build customer relationships, has changed its name to Great Reach Communications, Inc.
Company president Patrick Whelan stated, "For years our company has been providing both commercial offset and digital printers with effective email- and print-based programs that increase both their marketing reach and sales force effectiveness in their local markets. We have expanded our services by offering "Market Builder Seminars" for our subscribers' customers and prospects that create demand by showcasing the subscribers' capabilities. We're pleased to have a company name that better reflects the attributes and core value of our programs."
As part of the re-branding, the company has renamed both its Digital and Traditional Touchpoints programs. The new programs are now called 1:1 Market Builder and Offset Market Builder.
"Our programs provide complete customizable and area-exclusive turnkey marketing solutions to both offset and digital printers, and these new names more accurately reflect that," added Whelan.