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DirectSmile and Objectif Lune Join Forces to Offer PrintShop Mail Users Integrated Image Personalization

Thursday, September 06, 2007

Press release from the issuing company

Berlin/Harderwijk, September 5, 2007 – DirectSmile GmbH, creators of image personalization and one of the worldwide leading software suppliers for image personalization and variable data printing and Objectif Lune, a leader in solutions for transactional, promotional and transpromotional variable content document design and workflow automation today announce that they have completed full integration between DirectSmile image personalization software and PrintShop Mail variable data printing software.
The integration and connectivity of both applications will allow users to efficiently design and produce fully customized direct mail pieces with image personalization in one seamless workflow combining the unique capabilities of both DirectSmile and PrintShop Mail. This completely integrated offering eliminates the hassles of working with separate independent software and allows for quicker production and reduced time to market. Users benefit from increased ease-of-use, time and cost savings!
The combination of DirectSmile and PrintShop Mail allows for:
The design of personalized image templates using the unique layout capabilities of the  DirectSmile design editor.
The quick and easy layout of dynamic, database-driven documents with PrintShop Mail.
The high-speed rendering of personalized images which automatically integrate into the PrintShop Mail print job.
Features include the ability to preview all personalized images directly in the PrintShop Mail document layout, the automatic export of images and databases from DirectSmile to PrintShop Mail and automatic recognition of PrintShop Mail, when installing DirectSmile.
This integration was especially developed for user friendly handling and high workflow speed. Thus, users of PrintShop Mail can use image personalization without having to learn new procedures or use separate software. They can work in their familiar production environment and at the same time profit from the enormous possibilities image personalization opens up for direct marketing.
"PrintShop Mail and DirectSmile are both well known for making personalization easy for their users. Thanks to an especially tight integration the inclusion of personalized images in a PrintShop Mail document is just a matter of a few clicks. This way, the benefits of highly sophisticated personalized designs are made available even to VDP beginners." says Christoph Schacht, President of DirectSmile.
"We are pleased to announce this innovative partnership and offer an integrated solution to the thousands of our PrintShop Mail users", mentions Didier Gombert, CEO of Objectif Lune. "It is proven that image personalization can strongly increase response rates to promotional campaigns and mailings and integrating this new functionality in PrintShop Mail will enable users to benefit instantly from this capability without having to learn a new application" continues Mr. Gombert.
Products and availability
The collaboration becomes effective from September 10, 2007. From this date, all present and new PrintShop Mail users can simply add the DirectSmile Creator Pro to their system and immediately profit from the integrated workflow. To purchase DirectSmile Creator Pro and PrintShopMail, customers can contact either DirectSmile or any PrintShop Mail vendor.
Free trial version available online!
A free trial version of DirectSmile Creator Pro will be available on the DirectSmile (www.directsmile.de/creatorpro) and the Objectif Lune (www.objectiflune.com) websites. Users of this watermark protected trial version can easily activate the full version by contacting DirectSmile.




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