Rochester, New York, August 28, 2007 - - The Bennett Group, founder of the Mailing Training Institute, announced a free Seminar & Peer-to-Peer Panel Discussion on the topic of printers expanding into the lucrative mailing industry. The first ever Peer-to-Peer Panel Discussion will feature Robert M. Dahlke Jr. of VISOgraphic, Inc. and Bill Kwiatkowski of Classic Graphics/Opus Direct, and Mary Ann Bennett as moderator. The event is from 11:30am to 1pm on Tuesday, September 11 at the Hyatt Regency McCormick Place, Conference Center Room 10D. Lunch will be provided for all attendees.
Printers Expand Into Mailing - - 10 Steps to Success
"Printers Expand Into Mailing - - 10 Steps to Success" will be presented by Mary Ann Bennett, nationally recognized as a valued print/mail industry expert. Throughout the country, printers are facing declining margins and increasing competition. One of today's most exciting trends in the direct mail industry is how printers are successfully expanding into mailing. Discover the tools to cut postage up to 50%, receive faster mail delivery and increase response rates. Learn how capabilities such as personalized addressing, digital color mailpieces with reply vehicles incorporated in the design are creating new revenue streams and opportunities for full-service shops. You will walk away with the basic steps your company can quickly take to move into this profitable arena.  Seminar duration: 45 min. 
Peer-to-Peer Panel Discussion
You know you want to offer your clients in-house mailing services. Now learn how. What equipment? Which software? And how to effectively sell your mailing expertise to your clients? How much floor space will you need? Ask questions of your fellow printers who are currently experiencing a successful journey into mailing. Robert M. Dahlke, Jr. is VP of Sales for VISOgraphic, Inc. in Burr Ridge, IL, www.visographic.com.  Bill Kwiatkowski is VP of Manufacturing for Classic Graphics and General Manager of Opus Direct which is a division of Classic Graphics in Charlotte, NC, www.classicgraphics.com.  Discussion duration: 45 min.
"Our firm is committed to increasing the availability of mailing education. Given that commitment, we will take our mailing training programs wherever we need to go. For this Seminar we chose Chicago to coincide with the well attended Graph Expo," says President & CEO Mary Ann Bennett. The Mailing Training Institute is located in Rochester, NY and offers state-of-the-art training rooms and a fully-equipped production floor to simulate a typical mailing environment. Both VISOgraphics and Classic Graphics/Opus Direct boast employees who are graduate members of The Bennett Group's Mailing Industry Executive Business Administration (MIEBA) Program.Industry professionals are urged to request a ticket to this invitation only event by calling The Bennett Group toll-free at (877) 743-3379 or e-mail [email protected].