ROCHESTER, N.Y., June 18, 2008 – Xerox Corporation today announced that Ifolor AG, a photo and print lab based in Kreuzlingen, Switzerland, has agreed to purchase multiple Xerox iGen4 Presses. The deal was struck at drupa, the world's largest print trade show, in Düsseldorf, Germany. It caps a very successful event for Xerox, which sold more than 300 digital systems and software.

In addition to the iGen4 Presses, Ifolor also upgraded three of its existing iGen3 Digital Production Presses with Xerox's new Automated Color Quality Suite Press Matching System. The sale marks one of the world's largest orders to date for Xerox iGen systems.

Ifolor AG specializes in the digital production of photos, posters, photo books, greetings cards and calendars and delivers these specialty products to customers in Switzerland, Germany, Norway, Sweden and Finland.  The company will be one of the first print providers in the world to use the new Xerox iGen4 Presses.

"Demand for high-quality photo applications has rapidly increased, and in this space, there's one aspect of production that is non-negotiable – quality," said Markus Wirth, managing director, Ifolor AG. "The iGen4 had what we needed – the best digital print quality in the industry combined with an overall increase in productivity.  Although competitive products are good, Xerox's are simply better."

The productivity of digital presses – the amount of "uptime" print providers have on their systems to produce pages for their clients – is a key factor to increasing print revenue. The iGen4 increases productivity by 25 to 35 percent by automating operator tasks, reducing the need to interrupt the press for adjustments and decreasing overall operating costs. As a result, the iGen4 improves the break-even point between digital and traditional offset printing, making it faster and more economical to print jobs on digital.

Xerox iGen3 presses with the Automated Color Quality Suite experience improved overall performance, increase in productivity and image quality that matches offset printing. The enhanced systems will complement Ifolor's existing Xerox iGen3 presses that are the backbone of its production operations.

"The specialty photo printing industry requires leading-edge presses," said Quincy Allen, president, Xerox Production Systems Group. "Ifolor has a reputation for delivering the highest image quality in the European photo market and will build on its history of quality and innovation by adding these new Xerox digital color production presses."

At drupa 2008, Xerox introduced a dozen new technologies, workflow and business development resources that push the boundaries of digital printing. In addition to the Xerox iGen4 Press, the top-selling products included the new Xerox 700 Digital Color Press, the recently launched DocuColor 5000AP Digital Press and the company's portfolio of continuous feed devices.