November 25, 2008 – Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced the launch of its new social media center.

Located on the company's web site at www.gmc.net, the social media center explores industry trends in high-impact personalized communication through popular social media formats that include new web-based videos, available today and an industry blog to be launched later this year.

Video categories include comments and views by industry experts, product highlights, customer testimonials and corporate videos. In addition to GMC's own executives, the company's social media center features discussions with Roger Gimbel, principal at Gimbel & Associates, Barb Pellow, group leader at InfoTrends and Cary Sherburne, senior editor and columnist at WhatTheyThink.com as well as others.

"Social media has quickly become mainstream communications tools are part of almost every marketer's arsenal," said Bill Parker, Vice President of marketing at GMC Software Technology. "Today, successful companies must understand the marriage of human behavior, new technologies and new communications mediums as well as cross-media publishing strategies that will help them to forge stronger relationships with their customers."

GMC's social media center covers topics such as migrating black and white transactional documents to color, web services trends, transpromo documents, trends in communicating with customers. For more information or to view GMC's social media center visit www.gmc.net/news-events/video-center.html.