February 12, 2008 - WhatTheyThink.com announced today the availability of a new report “1:1 (Personalized) Printing: Boosting Profits Through Relevance,” a primer with case studies, ROI calculations, and analysis designed for marketers, creatives, and others on the buying side of 1:1 print. This report, authored by Industry Measure, is also designed for 1:1 printers and hardware and software manufacturers who may be looking for educational materials to distribute to their customer and prospect bases.

http://wttstore.com/11pprboprthr.html

One of the hottest applications these days is 1:1 (personalized) printing. In these applications, marketing documents can be personalized to every recipient, tailoring full-color images, text, and graphics to every recipient based on information from a database.

But how much of this is hype? How much is accessible to the small and mid-sized marketers? And for marketers wanting to get started with these applications, how do they begin?

This report is available for immediate purchase by visiting the secure WhatTheyThink.com eStore. The report is 68 pages and costs $349.

http://wttstore.com/11pprboprthr.html

About WhatTheyThink.com:

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.