PALO ALTO, Calif., February 14, 2008 — HP today announced that Oliver Printing, a Twinsburg, Ohio-based commercial printing firm, has installed a six-color HP Indigo press 5500 as its first-ever digital press solution. With the new digital press, the 83-year-old business is creating a competitive advantage for itself as it expands the digital printing platform further into high-end marketing collateral applications requiring the color accuracy and fidelity possible with HP Indigo presses and HP DreamColor Technologies.

The HP Indigo press 5500 replaced a DI-offset press, giving Oliver Printing the ability to produce short-run static and personalized work with the only digital press line that allows six-color printing and production using true Pantone-licensed spot colors for important client brand-color matching. The HP Indigo press 5500 also includes HP DreamColor Technologies, a series of tools such as HP Professional PANTONE emulation and six-color HP IndiChrome process printing, to better ensure color accuracy and consistency from print to print.

"The HP Indigo press 5500 reflects our continuous technical innovation with the color expertise, color management, productivity and efficiency built into industry-leading digital press technology," said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Organization, HP. "Our digital press solutions, combined with our HP Graphic Arts Capture Business Success business development program, allow customers like Oliver Printing to evolve their businesses to achieve greater growth."

Consistent color and better digital business development with HP

Oliver Printing selected the HP Indigo press 5500 as its first digital press solution in its formerly all-Heidelberg plant after experiencing not only the unparalleled quality of HP Indigo technology, but also the customer success commitment that comes with the HP Graphic Arts Capture Business Success program for print service providers.

"We knew this was the press for us because the quality of the HP was the best out of the three digital press models we researched, and it meets the needs of our clients who demand color accuracy" said George Oliver, the fourth-generation CEO of Oliver Printing. "We were just as pleased in how HP was able to consult with us and give us market support. HP gave me the confidence of knowing they'll be there for us when we are ready to expand further into digital printing."

Customer reaction to the new press and its capabilities has been positive for Oliver Printing, which is seeking to strengthen its already strong status as one of northern Ohio's most respected printing companies. Because the firm serves color-quality conscious beauty product firms and important local manufacturers, Oliver Printing was eager to show how its upgraded capabilities offer more to clients.

Weeks after installing the press, Oliver Printing hosted a successful open house, presenting the capabilities of the new HP Indigo press 5500 to more than 300 customers, partners and prospects.  Since then, more then 50 percent of the company's customer base has had work produced on the new digital press.

The HP Indigo press 5500 is HP's flagship digital press, delivering increased utilization and reduced operating costs for high productivity and profit potential. The press supports an expanded range of economical, off-the-shelf media, including leading brand standard offset uncoated papers, prints on all media within specifications at press-rated speeds, and uses new high-definition dot placement technology for resolutions of up to 1,200 dots per inch.  An on-press fast ink replacement feature enables near-zero downtime in spot-color changes.