Orlando, Florida, December 10, 2007 - WAVE Corporation, a leading engineering services firm specializing in system design, information management, and operational support, today announced the release of their latest update to B.media, an enterprise content management solution. As a result of WAVE's response to customer feedback, anticipation of industry trends, and emerging customer needs, B.media 5.5 includes significant advancements to an already capable product that streamlines multi-channel publishing efforts.
Vice President of Production Services for CMI Canada, David McGrath states, "In our increasingly fast-paced and competitive world, we realize the substantial positive impact that multi-channel publishing has on our client's marketing, sales, and customer support initiatives. We have found that this new version of B.media makes it easier than ever to launch and manage multi-channel publishing efforts and to collaborate with all stakeholders in a format-neutral environment."
B.media is a revolutionary enterprise content management solution that powers the collection, administration, and multi-channel distribution of digital information. Utilizing B.media, users can gather content across business units, manage it at multiple levels, and easily repurpose the content for efficient distribution. WAVE Software Engineer, Jason Froehlich says, "As an example, development of a catalog often requires the collection of images sourced from vendors, pricing data from an ERP solution, and targeted copy from internal copywriters to produce and version electronic and printed editions of the catalog." B.media makes the publishing process easier by incorporating this assortment of data in a unified and integrated approach to content production and management across multiple channels that is unique to the industry.
New capabilities in Version 5.5 of B.media include:
TableBuilder - The concept of table building functionality has existed for quite some time, but the execution of the features has been lackluster. The new B.media TableBuilder offers users a powerful tool to establish table templates that will automatically create product tables according to the individual SKUs within the product offer. These format neutral tables can easily be used in the desired output channels, such as web and print. The content within these tables is dynamic, as is all B.media content, so that changes to the tables or products within them are automatically reflected in the output channel's publication(s).
SynchroBlock - A collection of new B.media features that puts another new and innovative twist on an established concept. B.media users now have the ability to automatically apply formal layout to individual offers and an entire publication at the click of a button. Unlike most implementations of a batch page creator, B.media places all of the desired offers on a digital whiteboard rather than a final live page or hi-res document. This allows product managers, merchandisers, and creative staff to preview and modify the pages of a publication within an intuitive interface before final layout. These digital whiteboards are used to automatically generate pages which contain active B.media links so they can be automatically updated as changes occur.