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HP Large-Format Technology Expands Digital Printing Capabilities at Sonntag

Thursday, December 13, 2007

Press release from the issuing company

PALO ALTO, Calif., December 12, 2007 - HP today announced that Sonntag Inc., a leading Dallas-based print management company, has extended its digital large-format capabilities with the addition of an HP Scitex FB6700 industrial flatbed digital inkjet printer and HP Scitex Color Workflow Interactive Navigator (WIN). The new solutions complement the company's existing line-up of HP Scitex and Designjet printers, further enabling it to achieve greater business growth and to meet clients' growing needs. Additionally, the company is able to efficiently and cost-effectively produce high-quality output, ranging from banners and posters to POP displays and window graphics.
The HP digital printing solutions have also allowed Sonntag to enhance its screen printing capabilities. Originating as a small screen printer that sold school spirit supplies, Sonntag Inc. has grown into a successful, 70-employee, visual communications and distribution company that utilizes a variety of printing platforms to deliver the most economical solution for in-store marketing needs.
"Forward-thinking customers like Sonntag understand that today's competitive landscape demands versatile, efficient technology that can serve a wide variety of applications," said Gal Barak, director, HP Scitex Americas. "Leveraging the speed, flexibility and durability of HP's large-format technology, Sonntag can offer more choices to its customers while achieving maximum return on their digital printing investment."
New installations provide efficiency and reliability
Most recently, Sonntag Inc. installed the HP Scitex FB6700 based on its ability to deliver high-quality images with fast output speeds and the availability of environmentally-friendly, water-based inks. The HP Scitex FB6700 prints directly to rigid sheets at true 600dpi with throughput of up to 150sqm/hr (1,614sqft/hr) using a 6-color drop-on-demand piezoelectric inkjet printing process.
"After researching many of the flatbed printers in the market, we found the HP Scitex FB6700 to be the best fit for our shop," said Gary Springer, vice president, Digital Division, Sonntag Inc. "The HP Scitex FB6700 is so easy to install that our operators were able to begin meeting the current demand for high-quality low- to mid-run quantity productions one week after the device arrived."
Sonntag Inc. also added the HP Scitex Color WIN,a complete color management solution that maximizes the output quality of HP Scitex industrial printers, while meeting the highest demands for consistent color reproduction. Springer selected the HP Scitex Color WIN solution to manage color uniformity and control profiles across multiple medias and all six of their current digital printers.
Expanding capabilities with digital
Sonntag Inc. sees tremendous growth opportunity in its digital printing business, and includes an HP Scitex XL1500 and an HP Designjet 9000s in its lineup in order to fully service its growing client roster that requires short- and medium-run print jobs across a variety of applications.  The HP Scitex XL1500 and HP Designjet 9000s printers enable the company to quickly print almost any large format, high-quality indoor or outdoor application.
"Since we started buying HP's digital printing solutions, we have seen a notable difference in the service level and dedication following installation, and that made it an easy decision to continue growing our partnership," commented Springer. "The HP large format technology enables us to efficiently create exceptional quality output, meeting the business needs of both our company and our diverse customer base."

 

 

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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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