November 28, 2007, West Chester, PA — Lyons Media Inc., publisher of Package Design Magazine, and the Sustainable Packaging Coalition are cohosting the “Designing for Sustainable Packaging” Webinar on December 5th, 2007, at 1 p.m. to 3:30 p.m. Eastern Time. This special two-and-a-half hour sustainability webinar will feature examinations of current trends and insights into sustainable package design and the market forces affecting future trends.
The program will probe the real meaning of sustainability as it applies to package design professionals. Panelists will explore the issues and concerns from a number or perspectives, including industry-wide insights, consumer perspectives, design philosophies, marketing strategies, regulatory issues, and spotlighted success stories.
One highlight of the program will be a thorough discussion of “systems thinking,” where sustainable design really begins and ends, by Curt McNamara. Another highlight is the Package Design columnist and longtime sustainability advocate Wendy Jedlicka, who will tell attendees how to tie sustainable design efforts into a singular message—and how to get the sustainable message out.
Registration for the webinar is unlimited, and can be fournd at www.packagedesignmag.com/sustainablewebinar. Speakers include, among others: Anne Johnson, Sustainable Packaging Coalition; Martha Leflar, Sustainable Packaging Coalition; Dr. Elise L. Amel, University of St. Thomas; Dr. Christie Manning, Center for Global Environmental Education; Dr. Pamela Smith, University of Minnesota; Garth T. Hickle, Minnesota Pollution Control Agency; Curt McNamara, o2 Global Sustainable Design Network; Wendy Jedlicka, Jedlicka Design Ltd.; Scott Ballantine, Microsoft.