PARSIPPANY, N.J., USA − November 29, 2007 − Brand owners and designers will learn how color innovation can be used in the future to enhance the appearance and create shelf appeal of their products by attending a free Sun Chemical webinar on December 6, 2007 at 3 p.m. EST.
As the largest producer of printing inks and pigments bringing color to packaging across the world, Sun Chemical has amassed practical expertise on WHAT and HOW companies use color strategically to create branded packaging experiences and build value in the process.
The webinar, "Innovating in the Future with Color," will explain what technological advancements exist today with color and why brand owners should consider color an "innovation constant." Part of the webinar will include the top ten predictions for the future of color by some key industry luminaries from Proctor & Gamble, iRobot, AutoDesk, Fast Company and others.
Co-hosted with laga, a design and innovation company that creates brands, products and packaging solutions for consumer package goods companies, the webinar is the last of the "Color Innovation Today" Webinar series in 2007, which addresses the importance of color for products and brands-specifically, the "how," "why," "who" and "what" of delivering on global, strategic and innovative colors for a brand.
In 2008, Sun Chemical and laga will team up again to present "Case Studies in Color," a webinar series that will explore real stories of how concepts move from "thought" to "finish." The webinars will work through the steps in the package life cycle required to create packages that deliver on appearance, performance, and impact.
To register for the free seminar and to view earlier webinars, visit www.sunchemical.com/color.