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Marketing and Digital Printing Leaders to Drive INTERQUEST Personalized Communications Forum

Friday, April 06, 2007

Press release from the issuing company

Charlottesville, VA (April 4, 2007)---INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, and the Association of College and University Printers (ACUP), the leading association of in-plant operations in the higher education market, today announced a world-class lineup of leaders in communications, marketing, and digital printing to deliver keynote and presentations at the Personalized Communications & Variable Data Printing in Higher Education Forum. The event will be held April 16, 2007, from 1:30 to 4:30 p.m., during the ACUP Conference at the JW Marriott Hotel in San Francisco, California. JP Smith, founding partner, Celsius Marketing/Interactive and BRS Consulting, will deliver the Forum keynote address. His presentation "The Needs and Wants of the Millennial Generation" will focus on the communications challenges faced by marketers targeting the Millennial Generation. He will also address the differences with Generation X and shed light on how these differences impact how colleges recruit, teach, retain, and cultivate them toward graduation. Other presenters will include Steven Rigby, Director of Printing & Web Services, Washington State University, and Eric Schanz, President, Contact Direct Marketing, who will share their experience and success stories with personalized communications. In addition, INTERQUEST analysts will present the results of market research they have recently conducted in the college and university market place. The Forum is sponsored by leading industry vendors including Buskro, Canon, Hewlett-Packard, Konica Minolta, MindFire, Océ and PageFlex. It is supported by Innes Publishing and High Volume Printing. For more information on the 2007 ACUP Conference and the INTERQUEST Forum please visit: www.acup2007.ucdavis.edu




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