SHARONVILLE, Ohio, July 31 -- Multi-Color Corporation announced today the purchase of a new HP WS4500 Digital Press to meet their customer's growing demand for more customized decorating solutions at small to mid-range print run quantities. This is the second new press acquisition by Multi-Color Corporation in recent weeks, reinforcing their leadership position and long-term commitment to the label industry.
Unlike traditional narrow web presses this new digital press will have quicker changeovers, less scrap, and direct to press speeds to deliver high quality, cost effective labels for a wide variety of Multi-Color Corporation's technologies including pressure-sensitive, in-mold, shrink sleeve, and cut & stack labels.
Digital print technology meets today's dynamic business needs by providing the service levels to support test marketing, just-in-time delivery, and increased segmentation in both regional and national markets. To take full advantage of these new digital print capabilities, Multi-Color Corporation is placing this new press at their Green Bay, WI facility.
"This new technology addresses one of the market's top issues; to deliver manageable quantities of complex and intricate graphic designs in a timely and cost effective manner," said Don Kneir, President of the Decorating Solutions Division.
Jack Mackert, Vice President of Operations added, "As a result of this new digital press, we will continue to be competitive in the marketplace by providing more flexibility for short to mid-quantity label production. In fact, the printing landscape is changing significantly as roughly 65% of all current label print runs fall into the short to mid-quantity range according to recent industry research."