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RR Donnelley Introduces DigiMag Digital Editions

Tuesday, July 17, 2007

Press release from the issuing company

CHICAGO, July 16 -- R.R. Donnelley & Sons Company today announced the immediate availability of DigiMag(SM) 4.0, a newer, more effective way of repurposing print-oriented material into the online channel.
Not just for magazines
Publishers of all kinds are seeking effective methods for distributing print content across electronic media. DigiMag provides a way to convert print-ready content into streamlined, easy-to-use web content that not only retains the familiar look and navigation methods of paper documents, but adds a number of reader-friendly enhancements to add value to the experience.
DigiMag content is created from the same digital files that are delivered for printing, assuring not only a simple workflow for publishers, but a high degree of fidelity to the printed piece. Because RR Donnelley can provide both print and DigiMag services together, publishers enjoy a simple, unified workflow and synchronized delivery of their DigiMag content.
DigiMag features a web-based and intuitive page-turning interface that allows non-technical users to easily "leaf" through the digital content in a comfortable way. In addition to the familiar presentation, DigiMag offers a number of reader aids to enhance the online experience.
"Many digital document technologies have become too complicated for the average consumer," said Ronnie Sarkar, SVP of Business Development for Premedia technologies, "DigiMag is friendly enough to drive higher adoption rates while still offering valued enhancements to more advanced users. It provides perfect synergy for print publishers."
New tools for publishers
In addition to the features aimed at end-users, DigiMag offers tools for content publishers as well. Donnelley offers the ability to enhance the DigiMag content by alerting consumers to hotlinks that take them directly to websites related to the DigiMag content as just one way for publishers to enhance their readers' experiences. Catalogers can send users of their DigiMag content directly to appropriate locations on their e-commerce websites and magazine publishers can provide links to advertisers' websites. A full set of access control and reporting tools allow DigiMag hosting users to gain complete control over not only who can see their content, but how it is being used. "Publishers have always wanted to know how consumers interact with their printed material," continued Sarkar, "Now we can tell them via the DigiMag hosting tracking tools. It can be a real eye-opener."
More information, along with samples, can be seen on the RR Donnelley's Premedia Technologies website at http://www.premediatechnologies.com/digimag.




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