Coralis Is New Distributor of ICS Remote Director

Wednesday, March 05, 2008

New York, NY and Sao Paulo, Brazil  - March 4, 2008 - Integrated Color Solutions (ICS), developers of the leading monitor proofing solution, Remote Director, today announced the appointment of Coralis of Sao Paulo, Brazil as its authorized distributor for Remote Director in Brazil, Argentina and Mexico. Coralis is formally launching its marketing, consulting and training program for Remote Director in Brazil this week.

"Our experience in the color field keeps us on top of the latest trends andwe believe that monitor proofing is "the next step" for many of our customers in the graphic arts," says Ricardo Gargalaca, founding partner and sales director for Coralis. "Our customers don't have time to waste. Digital proofing is what they're looking for to deliver proofs instantaneously, anywhere in the world.

"After researching the market, we determined that there is good reason why Integrated Color Solutions is the leader in monitor proofing.  We have customers that are already interested in, or using monitor proofing, albeit in a home-grown manner. Now they're ready to move up to Remote Director as a solution that can really enhance their proofing workflow."

"We are delighted to have Coralis representing us in Brazil," says Jeffrey Silverman, president and CEO of ICS. "Coralis' investment in consulting and training services is particularly impressive. Their focus on building knowledge as a part of the sales process and reinforcing this with after sales support has made them successful in their marketplace."

Coralis has been growing at a rapid pace; achieving a 70% increase last year. To this end, the company employs a unique strategy specific to its marketplace in Brazil and other Latin American countries where literacy rates can be lower than in other parts of the world. Gargalaca points out that the company often begins with consulting and training services, and "we start by selling these first, so that customers have a stronger basis for understanding the changes that digital color production will bring about in their operations. "

Concludes Gargalaca, "We are very proud to be selling Remote Director. It's a great product and the people at ICS have a mindset that is very close to ours, especially when it comes to training and customer support. Working with ICS, we expect to see great success in the market."