CAMBRIDGE, Mass. Feb 25 2008  - Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today its milestone anniversary of ten years in the printing industry, to be celebrated at the ON DEMAND Conference & Expo in Boston, MA. In addition to highlighting the recent release of Pageflex 6.0 via in-booth demonstrations, Pageflex executives and customers will contribute their expertise to nine different panel-speaking sessions at the conference. ON DEMAND will be held March 3-6 at the Boston Convention & Exhibition Center. For a complete schedule, please visit www.ondemandexpo.com.

2008 marks a decade of distinction in variable data publishing for Pageflex. In 1998, the company released its first product, the only available technology of its time to enable the creation of highly customized marketing materials that spoke to an audience of one. Since then, Pageflex has gone on to develop a range of technological solutions that enhance the way marketing messages are created and delivered. Today, Pageflex remains the leader in providing patented variable data publishing solutions to customers all over the world.

Exhibiting at booth # 959, Pageflex will demonstrate their latest product enhancement, Pageflex 6.0, highlighting three new capabilities:

-- Pageflex Campaign Manager streamlines the process of creating a multi-faceted cross media campaign, while providing robust reporting capabilities to track the effectiveness of each tool of a campaign in real time

-- Flash-based version of the award-winning Free Edit application for Pageflex Storefront, enhancing Flash capabilities for online document editing to include the sophisticated text and document composition features that define the Pageflex product line

-- Updates to the integrated Adobe PDF Library, adding support for several key properties in Adobe PDF documents

Pageflex executives and customers will also be contributing as speakers in nine panel sessions at ON DEMAND. These distinguished experts will offer their viewpoints on a range of subjects related to selling and marketing digital in three categories: sales and marketing, technology and information management, and marketing tools.

In the sales and marketing sessions, Anna Chagnon, president and CEO, Bitstream Inc., will be joined by customers from Sugar Bush Media Solutions, Associate Graphic Services, Research Data Inc. and One 2 One Division, DMM in panels highlighting subjects such as profitable target marketing, overcoming digital sales skill deficiencies and charting your transition roadmap. The technology and information management panels feature Pageflex customers from Spire, Associates Graphics Services and Standard Register offering their opinions on automated workflow, e-enabling business and document outsourcing. Within the marketing tools category, experts from Pageflex and Four51 Inc. will speak to trends in multi-channel marketing communication and web-to-print networks.

ON DEMAND Conference & Expo provides expert insight and advice on digital printing and production challenges relating to creating, managing, personalizing, and delivering content. Hundreds of printing industry professionals gather at ON DEMAND, the largest digital printing and automated production event, to compare, evaluate and make final purchasing decisions on products and technologies they have been researching online. Attendees of ON DEMAND look for the technologies used to create, manage, personalize, print and deliver content as well as to compare, contrast and evaluate products and to meet directly with the suppliers, as well as other industry professionals. For more information please visit www.ondemandexpo.com.