CYPRESS, Texas (November 8, 2007) - The International Center for Entrepreneurial Development (ICED) has named two executives to top posts within the corporation. Charles W. Mudd has been selected as Vice President of Franchise Development and Deanne Sisson has been named Director of Training at ICED. Sisson, a nine-year employee at the corporation, assumed her new role on November 1. Mudd takes his post on November 12.
Mudd has a long history in franchising both as franchisee and franchisor with Alphagraphics, Service Master Corporation and, most recently, as Director of Franchise Development at Dwyer Group/Rainbow International.
"Expanding franchise opportunities by helping families find the right business model has been a natural progression for me over the past 20 years," said Mudd. "Having been on both sides of the aisle in franchising, I know firsthand that it is a tremendous way to start a business-all the questions are already answered. Being associated with a company that has 40 years of franchising experience and has built such a high caliber team is exciting."
Mudd began his franchising career as Director of U-Copy Operations with Alphagraphics Printshops of the Future in 1982, and took over the first franchise in Florida in 1984. Mudd received recognition in his first seven months as Market Expansion Manager for ServiceMaster Corporation beginning in 1990 where he managed Master Licensees in the western United States, Alaska and Hawaii. In 1992, he purchased his own ServiceMaster franchise, a 26-year-old operation, and increased its revenue by 72 percent over the next three years, receiving ServiceMaster's national "Top 100 Franchisees" award for growth and profitability.
Sisson began her career in the printing industry in Honolulu, Hawaii, in 1988 and joined ICED in 1998 as a consultant in Franchise Services. She became Director of Purchasing in 2004 and most recently served as Director of Franchise Development.
"I got into franchising to help people get their businesses off to a successful start," says Sisson. "Training has always played a prominent role during my tenure at ICED. From leading Personal Development Workshops (PDW) for new owners to holding "On the Road" regional seminars for established owners, education has been vital in laying a solid foundation for success and for building upon it."