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Caslon Launches Application Delivery Council to Help Print Service Providers Succeed with New Breed of Solutions

Thursday, July 19, 2007

Press release from the issuing company

Rochester, NY - July 18, 2007 - Caslon a PODi Affiliate, announces the first round of resources for the new Application Delivery Council (AppD) is now available. The AppD Council provides tools and information to help PODi members improve performance, streamline workflow and reduce the costs of delivering leading edge applications. These practical tools are free to PODi members and can be downloaded from www.caslon.net for immediate use.
"We stay closely attuned to the needs of our members, and as digital printing technology continues to enable new applications, we are committed to bringing resources forward to help members take advantage of these new opportunities," said Dave Erlandson, Caslon General Manager. "Our S3 Council helps PODi members hone their solution selling skills, and now with the AppD Council, we help them succeed at the next stage of the service chain - application delivery."
Applications like one-to-one marketing and collateral management are a new breed of product for many print service providers (PSPs), and now PSPs have proven resources to guide them through to successful delivery. Caslon designed the AppD Council tools to assist the various professionals involved in the process, including project managers, creatives, data experts, IT professionals, digital print specialists, and even CSRs. The new tools help ensure that all parties share the same understanding of the process and that all steps are accounted for.
The AppD Council is the exclusive source for this collection of flowcharts, templates, reports and case studies for one-to-one marketing, event planning, and collateral management applications. The initial tool set focuses on the front end of the applications. As the AppD Council expands, more tools will become regularly available spanning the entire process from project planning to mail. The initial set of tools includes:
- Campaign brief templates including questions and sample briefs
- Design templates for variable data projects using personalized URLs, name, and other variable elements
- Templates for creative staff who must manage a digital printing project
- Spreadsheets for project tracking
- Flowcharts that depict different program processes, such as lead generation
More information about the new AppD Council and the application delivery tools is available at www.caslon.net/AppD.




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