Lawrence, MA – June 21, 2007 – Touchpoint Communications Group has added marketing seminars for the customers and prospects of subscribers to Digital Touchpoints. The seminars are designed to increase demand for the entire scope of services offered by Digital Touchpoint subscribers.
Patrick Whelan, President, Touchpoint Communications Group says, “Our mission is to offer professional communications tools that create a constant series of touch points between our customers and their customers. The seminar series not only offers another opportunity for our clients to have contact with their customers, but are also highly educational thereby engendering the participants to use our subscribers’ services.”
Jim Olsen, President, Imagination, Ink. is the seminar facilitator. He is an evangelist of 1:1 marketing who has extensive knowledge of industry best practices and techniques to implement effective 1:1 marketing campaigns. He was the Editor of the Fourth Edition of PODi’s Best Practices in Digital Print, and manages 1:1 marketing projects for private clients.  Jim’s presentations educate and inspire attendees to use variable digital printing and other value added services offered by digital printers.

A nationally known speaker, Jim’s prior experience runs the gamut of commercial, magazine, directory, legislative, and legal printing. He has managed a legal publishing business, a large commercial printing operation, and has founded independent telephone directory and newsletter businesses. His experience also includes directing the marketing efforts of an on-line legal information service and acting as the industry-relations director for a print dot.com organization. In 1999, Jim founded Imagination, Ink., a consulting firm that assists digital printers market their services. During the last three years he has made over fifty presentations. In the presentations, Jim uses his experience and knowledge to assist firms in creating new-to-the-world products and services based on innovative digital technology.

Christopher Reesor, President, Precision Graphics Marketing Strategies recently attended one of Olsen’s seminars and said: “… I found today’s presentation outstanding. We have attended three PODi forums, HP’s Spotlight event, and a day seminar by Printable. This was as good as any and better than most…”
Call (978) 332-5555 for more information.