March 28th, 2007 – Venezuelan newspaper El Informador has invested in a new 20-unit Goss Community SSC press for its facility in Barquisimeto. The company is set to gain a range of benefits, including a rise in capacity and a reduction in paper waste. An increase in color pagination will additionally help the newspaper meet the demands of its advertisers. As one of the first newspapers in the country to print in color, El Informador has always invested in technological innovations to meet the growing demands of its readers. The new Goss Community SSC press will consist of five four-high towers and will be supplied with five zero-speed splicers and a folder with upper former. With a 21.5 inch (546 mm) cut-off, the company is expecting a 10 percent reduction in paper consumption. Mauricio Gomez Sigala, owner of El Informador, explains the reasons for choosing the Goss press; “As one of the newspapers with the highest circulations in the mid-western area of Venezuela, we have chosen to invest in the Community SSC press as it offers us the versatility for printing color newspapers and semi-commercial products. Apart from being easy to use, it will enable us to improve quality and increase our productivity.” Gomez Sigala predicts that the technological advances his company will gain by installing the new press will provide a more versatile, easy to maintain and user-friendly press, and the levels of productivity, quality and reliability that are now required. “We estimate an installed capacity rise of around 190 percent thanks mainly to the new printing speed. Color pagination will increase by a minimum of 60 percent, and we aim to reduce our current paper waste levels by 50 percent with the use of automatic splicers,” he confirms. The investment in the Goss Community SSC press was partly in response to developing trends in the newspaper advertising market. Gomez Sigala explains, “Over the past few years, the advertising market has become more demanding in terms of originality and creativity, with color integral to design. In order to meet these demands we needed to invest in new equipment, and this press, with its technological upgrades, more than fulfills our requirements.” Established in 1968, El Informador today produces over 45,000 copies of its newspaper from Monday to Saturday, with circulation of the Sunday edition reaching over 50,000. The company is currently printing an average of three sections per issue of 12 standard pages each, with cover and back pages in color, along with two internal pages in color. This is set to increase with the installation of the new press, as El Informador sets its sights on new markets in the near future. Gomez Sigala elaborates, “The use of towers that allow for color impressions on both sides of the web will bring us new commercial opportunities, especially in the insert market which we currently do not serve very well.” Julio Gostisa, Goss sales manger for South America at Goss International concludes, “The emphasis in South America is currently on increased technological development and better productivity. El Informador has thought carefully and investigated thoroughly the options available to them. They have chosen a press that will provide modularity and flexibility for the future.”