ink2 Adds White-Label Printing
Friday, June 22, 2007
Press release from the issuing company
SAN FRANCISCO and EMERYVILLE, Calif., June 21 -- ink2 announced today at the Supernova Conference, that it has added a "white-label" solution to its print-to-revenue engine -- offering on-demand printing and personalization services for all kinds of content rich sites and brands wanting to create new revenue channels. As an established online printer, ink2 fulfilled online print for over 10 million pieces last year for major brands like KodakGallery, HP and Hallmark. Its new service extends professional print capability to all sizes of companies wishing to brand themselves in new print markets. This includes social expression retailers, professional artists and photographers, as well as newly emerging social and community-based content sites. Now, all kinds of images on the Web can be turned into customized print products, including social expressions, cards, prints, stickers, calendars and original one-of-a-kind images being developed by community-focused content sites.
Up until now, companies wishing to add professional print directly through their own brands and Websites have had to choose between limited functionality and branding. Customized print implementations have required an ad hoc, "do it yourself" approach using multiple vendors -- an expensive and time consuming venture that's difficult to make profitable or scalable, and virtually impossible for fulfilling one-of-a-kind prints. ink2's model seamlessly integrates with a company's existing Web site to automate this process right through fulfillment -- enabling consumers to select, customize, pick a stamp and mail all kinds of professionally printed products, directly from the Internet.
"With so many Web 2.0 companies going after advertising dollars, we're providing an alternative revenue model through print. The Internet is booming with professional content, including new types that never existed before; there's a tremendous value in extending this content to the real world of print where it can generate revenues for owners," stated Mark Rinella, president and CEO for ink2. "Unlike CafePress and Zazzle, ink2 seamlessly integrates with new and existing content-based sites, giving users personalized print on demand, in the context of the brands and communities they've already grown to know and trust."
Mark continues, "ink2 is fulfilling a role that's similar to Google's Adsense model in that we're enabling companies to get tremendous value out of something they already own that's currently under-utilized."