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Sunshine Custom Publishing and True North Custom Publishing Announce Merger

Thursday, June 21, 2007

Press release from the issuing company

SCOTTSDALE, ARIZ., June 20 - Sunshine Holdings Corporation today announced the merger of its Sunshine Custom Publishing, Inc. division with True North Custom Publishing LLC of Chattanooga, TN. This transaction unites two of the fastest growing regional publishing businesses in the country, enabling significant synergies for the leading company in this rapidly expanding market. Sunshine Holdings is an affiliate of H.I.G. Capital, a leading global private equity firm based in Miami.


True North Custom Publishing is the leading healthcare custom publisher providing highly specialized custom magazines, newsletters and web content to local community hospital clients and regional healthcare systems. True North's patented True Custom(R) production process enables a high quality publication specifically focused on a local community, allowing hospitals to customize their marketing efforts and outreach programs to their unique audience. Rapidly growing to meet the demand for customized marketing solutions, True North currently provides custom publishing solutions to over 135 community hospitals and healthcare organizations, complementing Sunshine's deep experience within the healthcare sector.


Established in 1982, Sunshine Holdings Corporation is the leading publisher and printer of specialized, regional magazines targeting professionals in industries including healthcare and real estate. The company publishes over 1,000 unique editions of magazine titles such as M.D. News, Doctor of Dentistry and Builder/Architect, targeting niche professional communities and advertisers within specific geographic markets. Representing the largest direct marketing force focused on local community-oriented content, Sunshine, through its network of over 180 local publishers operates in over 130 geographic markets across the country. The company's divisional operations will include Sunshine Media, Inc. in Scottsdale, AZ, Sunshine Media Printing, Inc. in Tucson, AZ, and True North Custom Publishing, Inc. in Chattanooga, TN.


"We are creating a powerful new force in the industry with a tremendous regional footprint, high quality community-oriented content, local customer focus and proprietary technology investments to offer the very best in publishing services to our customers," said Jim Martin , President and Chief Executive Officer, Sunshine Holdings Corporation. "Our immediate priorities are the seamless integration of our two companies, the continued expansion of our highly scalable publishing platform and the pursuit of the numerous growth opportunities presented by the merger."


"This merger makes absolute sense for our employees and our customers. It marks an unparalleled opportunity for two successful, customer-driven organizations to unify with a singular focus on being the leading regional publishing company in this country," said David McDonald, President and Chief Executive Officer, True North Custom Publishing. "Together we will extend our footprint into new geographic regions, further develop our healthcare expertise and combine our creative efforts to provide our customers with innovative new solutions to their local marketing needs."


Charles Hanemann , Managing Director, H.I.G. Capital concluded, "This merger signifies a real milestone in the regional publishing industry. Given its specialized, local customer focus and world class production and printing capabilities, we are excited about the prospects for the combined company to build on its leading position within this rapidly growing market."





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