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VistaPrint Enters New Market With Marketing Services

Tuesday, June 19, 2007

Press release from the issuing company

Hamilton, Bermuda—June 19, 2007 -- VistaPrint Limited, the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the company has entered the marketing services business with two new offerings—Mailing Services and Creative Services.   Both new services offer VistaPrint’s small business customers the ability to quickly, easily and cost-effectively market their business.

“One reason VistaPrint has been successful in the small business market is our ability to provide customers with high-quality products in smaller quantities faster and in a more cost-effective manner than traditional alternatives,” said Janet Holian, VistaPrint’s chief marketing officer. “By offering these new services, VistaPrint opens the door to marketing initiatives that were previously much more difficult to accomplish on a limited budget with limited time.  In fact, VistaPrint’s new Mailing Services and Creative Services help to take our customers’ small business marketing programs to another level with relative ease.”

Mailing Services is VistaPrint’s one-stop design and mailing solution.  Customers that wish to design and mail a postcard with VistaPrint now have the option to upload or purchase direct mail lists and mail the postcards directly through VistaPrint at low prices. Customers can design, print and mail 50 postcards via bulk mail for just $74—significantly less than traditional alternatives.  This is due to VistaPrint’s substantial economies of scale and cutting-edge technology that automates the process. Typically, the United States Postal Service requires a minimum of 300 pieces for bulk rates, so the ability to mail such a limited number of cards is a significant advantage for small businesses with limited budgets. 

Customers can take advantage of Mailing Services by visiting www.vistaprint.com/mailingservices. Once the mailing list has been finalized and the postcards have been designed and printed, VistaPrint addresses the postcards and arranges for them to be mailed. Products can be designed, printed, and mailed anywhere in the U.S. in just four business days.

Creative Services is VistaPrint’s design and copywriting offering that enables a customer to hire VistaPrint to design and write personalized marketing materials.  Customers initiate the process by speaking with one of VistaPrint’s Creative Services agents who walk the customer through the Creative Services process and ask a few questions to gather information for the design process.  Following this initial conversation VistaPrint’s creative team prepares the design and copy concept for customer review.  Once the project is complete, products can be ordered over the phone or via the web. 

“We’re a small ceramic studio and we have limited time and money to design promotional materials for our business.  VistaPrint knows the needs of small businesses, so it was an easy decision to have them write and design our marketing materials,” said Denise Elliott, owner of the Crazy Glaze Ceramic Studio & Art Education Center.  “The process was easy.  We simply talked to a representative over the phone that asked a few questions.  They came up with a design for us with copy that we loved.  We just got our products today and they came out better than we expected.  We’ll certainly be using VistaPrint again.”

VistaPrint currently offers Creative Services for brochures, standard postcards, oversized postcards and flyers. Prices start at just $29.99 for professional copywriting and design on postcards.  The turnaround time for the finished design is four business days from the time the customer makes the first call. Once the design is complete, products can be received in as little as three business days.  For more information, please call 1-866-811-8445 from Monday – Friday, 10AM – 6PM, EST.

 

 

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