HP Sponsored WhatTheyThink Educational Webinar Highlighted Key Concepts for Streamlining Print Production

Lexington, Kentucky USA -- WhatTheyThink.com today that hundreds of industry professionals registered to attend a free printing industry educational webinar. It’s Never Been So Easy to Go Digital … With the Right Workflow, was be led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by HP Graphic Arts, the event was held Wednesday, August 12^th.

The webinar archive is available at the webinar archive page.

“Our panelists were very articulate in explaining how they have built efficient, digital workflows in their businesses,” said Pellow.  “This has helped them keep their businesses thriving even with the economic turmoil we are undergoing.  It is clear that this type of workflow optimization is a critical requirement for business success in a dynamically changing business environment.”

Pellow was joined by

• Drew Swankie, Web to Print Manager, R and R Images.  Swankie is celebrating a decade in digital. His focus has always been on pushing the creative limits of the most cutting edge software solutions available. Working hard not to lose sight of his roots in traditional fine arts, Swankie still considers that his medium is digital. WhatTheyThink recently spoke with Swankie about workflow at R and R Images.
• Erwin Driever, Vice President of Technology, Cober Printing Limited.  Driever combines more than 20 years of experience and expertise in print communications. He has acquired a wealth of knowledge and capabilities relating to digital prepress, workflow, automation and digital print technologies, including developing and implementing JDF based workflows and dynamic web-to-print solutions..

“It is encouraging to hear from print service providers who continue to do well in a tough environment,” said Randy Davidson, President, WhatTheyThink, “and to understand how they have structured business processes to meet today’s market realities.  We appreciate the fact that HP is sponsoring this important session, allowing us to make it available at no charge.”

About HP

HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at [email protected].