The Current State Of Green Printing, New report
Friday, August 14, 2009
Press release from the issuing company
LEXINGTON, KY -- WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of Printing Continues to Go Green: An Updated WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing Industry. This 68-page report provides an overview of the state of green printing initiatives in the U.S. commercial printing industry.
Printing Continues to Go Green gathers together secondary research that gauges the real “carbon cost” of a Google search, the environmental impact of the myriad servers and workstations that comprise the Internet, the looming e-waste epidemic, and more.
The report also offers conclusions, recommendations, and strategies both simple and complex for companies that are interested in pursuing green initiatives, as well as resources with which to obtain additional information.
“How many times have you heard, ‘We’ve cut down on the use of print to save trees’; ‘Electronic media are more environmentally friendly than print’; ‘Print just clogs landfills’; ‘We’re reducing our carbon footprint by printing less’? We don’t grant the premise that print is less environmentally responsible than other media, but the green printing issue is no longer ‘How green is my printer?’ but has now become ‘How green is print at all?’ Every human activity has an environmental impact of some kind, but it now behooves the printing industry to fight back by showing how environmentally sustainable we can be as an industry.”
According to the Report…
— in a June 2009 survey conducted by WhatTheyThink’s Economics and Research Center, the top green practice that U.S. commercial printers say they have currently implemented is “identify itself in marketing and sales materials and promotions as an environmentally sensitive business,” cited by 33% of all respondents, up from the 26% who said this in a March 2008 survey;
— 43% of all responding companies said that sustainable printing initiatives are “critically important to only a select few customers,” up from 41% in March 2008;
— 26% of all respondents say they plan to implement some form of certification from an environmentally sustainable printing authority, up from 20% in April 2008;
WhatTheyThink reports are available for online purchase at the WhatTheyThink Store in PDF format.
The WhatTheyThink special report, Printing Continues to Go Green: An Updated WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing Industry is available for purchase by visiting the secure WhatTheyThink Store online at https://store.whattheythink.com/operations-management/printing-goes-green. The price for the 68-page report is $195. WhatTheyThink eStore customers can download this report in PDF Acrobat format immediately after purchase. An enterprise site license for this report is also available for $995.
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Cary Sherburne at 603-430-5463 or firstname.lastname@example.org, or visit www.whattheythink.com).
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