TUSTIN, Calif., (Jan. 14, 2007) — PrintFest founder and producer, Chris Jacobson, today announced that he will partner with the Direct Marketing Association of Southern California (DMAsc) to host the PrintFest 2008 print and marketing expo at its new home at the Anaheim Convention Center March 27-29, 2008.  DMAsc will co-locate its annual expo at PrintFest 2008 in the DMwest pavilion. Through this partnership, PrintFest 2008, will expand its traditional and digital printing technology focus to include cross media/multi-channel marketing and design, e-mail and website technologies. It will also touch on other current and future communications technologies such as text messaging and video — innovations that are of interest to marketing executives, creative professionals and print buyers, while continuing to deliver the newest information and tools for commercial and in-plant printers.  PrintFest is the only event that connects the worlds of print and marketing, creative, and cross media, bringing together customers and printers with manufacturers and suppliers.
"By partnering with DMAsc for PrintFest 2008, we’ve been able to extend our reach to the marketing and creatives market through our fully integrated cross-media marketing campaign," said Jacobson.  "We believe that involving the end-user customer, and practicing what we preach in our own marketing, is the right formula to create a synergistic environment filled with opportunities to learn about the latest innovations, and how to apply them practically and profitably in the real world."
"We are excited about the opportunity to co-locate and co-market our DMwest Expo with PrintFest 2008 in the DMwest pavilion.  This expo has long been DMAsc's premier educational event for both beginners and veterans to sharpen their skills and expand their knowledge of the latest concepts in direct marketing, said Bob Hughes, executive director, Los Angeles Direct Marketing Association of Southern California.  "Our goal is to provide an enhanced perspective and a wealth of information that can be implemented immediately to improve the success of your DM campaigns."
Now in its third year, PrintFest expects to attract 2,500 to 3,000 attendees with 250 to 260 booths with the 2008 show — an increase of almost 40 percent over the 2007 show. 
Sponsorships: Adobe, Quark, FSEA and more:
Sponsorships include Adobe, returning for the third year to provide four sessions entitled: 1) Automating Adobe InDesign CS3; 2) Major Trends in Design and Prepress: Moving Toward Cross-Media; 3) Achieving a Reliable PDF Workflow with Acrobat 8; and 4) Creative Suite 3, and 3D Graphics for Packaging and Design.
Just announced, Quark will return for their second year and will be presenting free educational sessions right on the expo floor.  Also, the Foil Stamping & Embossing Assn. (FSEA) and Labels and Labeling Magazine, will sponsor and present special sessions geared at the foil stamping, embossing, and labeling markets.
Overview of Conference and Expo Highlights:
PrintFest 2008 will feature 32 conference sessions, panels, case studies, roundtable discussions and presentations including:
Multiple tracks addressing the how to’s of marketing your business and developing new revenue and profit centers
Powerful keynote featuring multiple luminaries including Jeff Jacobson, Charlie Corr and others soon to be announced. These will be hosted by Dr. Joe Webb of WhatTheyThink.com, with each presenting their unique viewpoint on "The Integration of Print with the Future of Marketing Communications"
In-depth cross-media VDP campaign case study track on the marketing of PrintFest 2008
Special Adobe track and Quark presentations offering technical education
"How To Sell It" sessions designed to increase top-line profits
Label printing, Foil Stamping and Embossing special sessions
Combined PrintFest and DMwest expo floor showcasing the latest solutions and technologies for printers, marketers, creatives, and print buyers
Cross-Media Variable Data Print Case Study Session
An important part of PrintFest 2008 will be an in-depth case study that will provide attendees an insider's perspective on how the PrintFest 2008 attendee marketing campaign was conducted using a cross-media Website, variable data printing, publishing and email marketing techniques.  The full day track will take place on Thursday, March 27 and provide an overview of how the campaign was planned and conducted from concept through results.  Those responsible for delivering the campaign, including representatives from PrintFest show management, DMAsc, Primary Color, Xeikon, infoUSA, MMi, Silicon Interactive and others, will speak candidly about their roles, and the ups and downs of producing the campaign.  Breakout sessions will be conducted to view the campaign from both the printer and marketer/creatives perspectives.